Brandwave

Outland Living vs Tiki:Which is more popular?

In September 2026, Tiki had more branded searches than Outland Living among fire pit brands worldwide. Tiki had about 6,520 branded searches, while Outland Living had 2,000. Tiki made up 1.2% of all fire pit brand searches we track, and Outland Living accounted for 0.37%. When we asked ChatGPT and Google AI Overviews about fire pit brands, Outland Living and Tiki each appeared in two of the five answers. Tiki was mentioned before Outland Living in two out of three answers.

Among fire pit brands worldwide in September 2026

Who do people search for more?

Tiki, about 3 searches for every 1 for Outland Living

Tiki 6.5K searchesOutland Living 2K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Outland Living in 2 of 5Tiki in 2 of 5

Who does AI recommend more?

Tiki, named ahead of Outland Living in 2 of 3 answers

Tiki first in 2Outland Living first in 1

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Top fire pit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Outland Living and Tiki were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tiki was listed before Outland Living in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Solo Stove1st
  2. Breeo2nd
  3. Tiki3rd
  4. Outland Living4th
  5. Weber–
  6. BioLite–
  7. VonHaus–
  8. Sunnydaze–
  9. Fire Sense–
  10. Bali Outdoors–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Solo Stove4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breeo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tiki2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Outland Living2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Weber0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BioLite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VonHaus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunnydaze0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fire Sense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bali Outdoors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fire pit brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Outland Living or Tiki more popular in search?

This chart shows how often people search Google for Outland Living and Tiki by name. Each line represents a brand's share of searches for all ten fire pit brands we track, month by month, from English-language searches worldwide.

Outland Living and Tiki among fire pit brands worldwide, by month

Share of searches by month for Tiki, Outland Living. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberSolo StoveBioLiteBreeoVonHausSunnydazeTikiFire SenseOutland LivingBali Outdoors
Oct 202547.3%38.7%2.8%4.3%2.3%1.9%1.4%0.69%0.25%0.34%
Nov 202543.9%43.9%2.7%4%1.8%1.4%1.4%0.53%0.18%0.22%
Dec 202544.5%44.5%2.7%1.8%2.2%1.8%1.6%0.53%0.2%0.28%
Jan 202659.8%26.8%4.4%1.3%2.9%2.4%1.1%0.87%0.21%0.26%
Feb 202667.6%20.3%3.3%1.5%2.7%2.2%0.9%0.99%0.19%0.24%
Mar 202663.7%23.4%3.1%2.6%3.1%1.7%1.1%0.76%0.24%0.3%
Apr 202664.6%23.7%2.6%2.1%3.2%1.7%0.94%0.52%0.25%0.31%
May 202656.1%30.7%3.4%2.8%3.4%1.5%1%0.55%0.31%0.27%
Jun 202655.9%30.6%2.8%2.2%4.1%1.8%1.3%0.67%0.33%0.29%
Jul 202663.6%23.3%3.1%1.7%3.8%2.1%1%0.76%0.36%0.23%
Aug 202663.5%23.3%3.1%2.6%3.1%2.1%0.92%0.76%0.36%0.23%
Sep 202655.9%30.7%3.4%2.8%2.8%1.8%1.2%0.82%0.37%0.27%

How has the Outland Living and Tiki comparison changed over the last 12 months?

3 findings
  • Tiki was ahead of Outland Living in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Outland Living’s share of searches among fire pit brands worldwide moved from 0.25% to 0.37%, and its estimated monthly branded searches moved from 1.6K to 2K.
  • Across the 12 months ending September 2026, Tiki’s share of searches among fire pit brands worldwide moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 9K to 6.5K.

How did search popularity change for fire pit brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Outland Living worldwide rose 25.8% over 12 measured months, from 1.6K to 2K in September 2026.

  2. Estimated monthly branded searches for Tiki worldwide fell 27.8% over 12 measured months, from 9K to 6.5K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Outland Living’s and Tiki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Outland Living

2 branded search terms

  • outland fire pit
  • outland living

Tiki

3 branded search terms

  • tiki fire
  • tiki fire pit
  • tiki pit

How the Brand Demand Index is measured

Other head-to-heads among fire pit brands

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