Otis vs TK Elevator:Which is more popular?
In September 2026, Otis had more branded searches than TK Elevator among passenger lift brands worldwide. Otis had about 368,000 branded searches, while TK Elevator had 48,600. Otis made up 12% of all passenger lift brand searches we track, and TK Elevator accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about passenger lift brands, TK Elevator appeared in all five answers and Otis in four. Otis was mentioned before TK Elevator in every answer.
Who do people search for more?
Otis, about 8 searches for every 1 for TK Elevator
Who does AI mention more?
TK Elevator, mentioned in every answer we collected
Who does AI recommend more?
Otis, named ahead of TK Elevator in every answer
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Top passenger lift brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TK Elevator appeared in all five answers. Otis was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Otis was listed before TK Elevator in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Otis1st
KONE2nd
Schindler3rd- TK Elevator4th
Mitsubishi5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Schindler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TK Elevator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Otis4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- KONE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mitsubishi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about passenger lift brands
5 answers
Asked ChatGPT
“Which passenger lift brand should I buy?”
Asked ChatGPT
“What are the best passenger lift brands?”
Asked ChatGPT
“What's the best passenger lift brand for a new building?”
Searched Google, AI Overview
“elevator brands”
Searched Google, AI Overview
“passenger elevator”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Otis or TK Elevator more popular in search?
This chart shows how often people search Google for Otis and TK Elevator by name. Each line represents a brand's share of searches for all five passenger lift brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Otis, TK Elevator. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mitsubishi | Otis | KONE | Schindler | TK Elevator |
|---|---|---|---|---|---|
| Oct 2025 | 77.5% | 10.4% | 5.7% | 4.7% | 1.7% |
| Nov 2025 | 78.4% | 10.5% | 5.8% | 3.9% | 1.4% |
| Dec 2025 | 75% | 12.3% | 5.5% | 5.5% | 1.7% |
| Jan 2026 | 76.8% | 10.3% | 5.6% | 5.6% | 1.7% |
| Feb 2026 | 78.2% | 10.5% | 5.7% | 3.9% | 1.7% |
| Mar 2026 | 77.5% | 10.4% | 5.7% | 4.7% | 1.7% |
| Apr 2026 | 76% | 10.2% | 6.8% | 4.6% | 2.3% |
| May 2026 | 76.3% | 10.3% | 6.9% | 4.6% | 2% |
| Jun 2026 | 64.5% | 10.6% | 19.4% | 3.9% | 1.7% |
| Jul 2026 | 69.6% | 11.4% | 14% | 3.4% | 1.5% |
| Aug 2026 | 77.5% | 10.4% | 7% | 3.8% | 1.4% |
| Sep 2026 | 73% | 12% | 9.8% | 3.6% | 1.6% |
How has the Otis and TK Elevator comparison changed over the last 12 months?
3 findings
- Otis was ahead of TK Elevator in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Otis’ share of searches among passenger lift brands worldwide moved from 10.4% to 12%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, TK Elevator’s share of searches among passenger lift brands worldwide moved from 1.7% to 1.6%, and its estimated monthly branded searches moved from 61.6K to 48.6K.
How did search popularity change for passenger lift brands worldwide in September 2026?
2 changes
In September 2026, Otis gained share of searches among passenger lift brands worldwide, from 10.4% to 12%.
Estimated monthly branded searches for TK Elevator worldwide fell 21.1% over 12 measured months, from 61.6K to 48.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Otis’ and TK Elevator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Otis
1 branded search term
- otis
TK Elevator
2 branded search terms
- thyssenkrupp elevator
- tk elevator
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