Orion vs Yebisu:Which is more popular?
In October 2026, Orion had more branded searches than Yebisu among Japanese beer brands worldwide. Orion had about 22,200 branded searches, while Yebisu had 12,100. Orion made up 5.5% of all Japanese beer brand searches we track, and Yebisu accounted for 3%. When we asked ChatGPT and Google AI Overviews about Japanese beer brands, Yebisu appeared in all five answers and Orion in three. Yebisu was mentioned before Orion in three out of five answers.
Who do people search for more?
Orion, about 83% more searches than Yebisu
Who does AI mention more?
Yebisu, mentioned in every answer we collected
Who does AI recommend more?
Yebisu, named ahead of Orion in 3 of 5 answers
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Top Japanese beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yebisu appeared in all five answers. Orion was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Yebisu was listed before Orion in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Asahi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sapporo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kirin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Yebisu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hitachino Nest4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Orion3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Suntory3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about Japanese beer brands
5 answers
Asked ChatGPT
“Which Japanese beer should I try?”
Asked ChatGPT
“What are the best Japanese beer brands?”
Asked ChatGPT
“What's a good Japanese beer to drink with sushi?”
Searched Google, AI Overview
“japanese beer”
Searched Google, AI Overview
“japanese beer brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Orion or Yebisu more popular in search?
This chart shows how often people search Google for Orion and Yebisu by name. Each line represents a brand's share of searches for all seven Japanese beer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Orion, Yebisu. The figures are in the table below the chart.
View monthly share of searches table
| Month | Asahi | Sapporo | Kirin | Orion | Suntory | Yebisu | Hitachino Nest |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 34.6% | 34.6% | 18.9% | 4.7% | 2.5% | 3.8% | 0.91% |
| Dec 2025 | 34.2% | 34.2% | 20.6% | 3.8% | 2.5% | 3.8% | 0.9% |
| Jan 2026 | 30.7% | 37.4% | 20.4% | 4.1% | 2.2% | 4.1% | 0.99% |
| Feb 2026 | 31.7% | 38.5% | 19% | 4.2% | 2.3% | 3.5% | 0.84% |
| Mar 2026 | 30.7% | 37.4% | 20.4% | 4.1% | 2.2% | 4.1% | 0.99% |
| Apr 2026 | 30.5% | 37.1% | 20.3% | 5% | 2.7% | 3.3% | 0.98% |
| May 2026 | 33.2% | 33.2% | 22.2% | 4.5% | 2.4% | 3.7% | 0.87% |
| Jun 2026 | 38.9% | 31.7% | 19.5% | 4.3% | 1.9% | 2.9% | 0.84% |
| Jul 2026 | 29.6% | 36% | 22.1% | 5.9% | 2.2% | 3.2% | 0.95% |
| Aug 2026 | 30.4% | 37.3% | 20.3% | 6.1% | 2.2% | 2.7% | 0.8% |
| Sep 2026 | 31.3% | 38.4% | 19.2% | 5.1% | 2.3% | 2.8% | 0.82% |
| Oct 2026 | 33.5% | 33.5% | 20.5% | 5.5% | 3% | 3% | 0.89% |
How has branded search for Orion and Yebisu changed worldwide over the last 12 months?
3 findings
- Orion was ahead of Yebisu in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Orion’s share of searches among Japanese beer brands worldwide moved from 4.7% to 5.5%, and its estimated monthly branded searches moved from 14.8K to 22.2K.
- Across the 12 months ending October 2026, Yebisu’s share of searches among Japanese beer brands worldwide moved from 3.8% to 3%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for Japanese beer brands worldwide in October 2026?
2 changes
In October 2026, Suntory overtook Yebisu to rank 5th among Japanese beer brands worldwide, with 3% of the searches.
Estimated monthly branded searches for Orion worldwide rose 50% over 12 measured months, from 14.8K to 22.2K in October 2026.
How are Orion’s and Yebisu’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Orion’s and Yebisu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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