Brandwave

OpenAI API vs Replicate:Which is more popular?

In September 2026, OpenAI API had more branded searches than Replicate among LLM inference platforms worldwide. OpenAI API had about 246,000 branded searches, while Replicate had 135,000. OpenAI API made up 24.8% of all LLM inference platform searches we track, and Replicate accounted for 13.6%. When we asked ChatGPT and Google AI Overviews about LLM inference platforms, OpenAI API appeared in two of the five answers and Replicate in one. OpenAI API was mentioned before Replicate in two out of three answers that named either.

Among LLM inference platforms worldwide in September 2026

Who do people search for more?

OpenAI API, about 82% more searches than Replicate

OpenAI API 246K searchesReplicate 135K searches

Who does AI mention more?

OpenAI API, mentioned in 2 of 5 answers, Replicate in 1

OpenAI API in 2 of 5Replicate in 1 of 5

Who does AI recommend more?

OpenAI API, named ahead of Replicate in 2 of 3 answers

OpenAI API first in 2Replicate first in 1

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Top LLM inference platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OpenAI API was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Replicate was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. OpenAI API was listed before Replicate in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Together AI1st
  2. Groq2nd
  3. OpenAI API3rd
  4. Baseten4th
  5. vLLM5th
  6. Replicate6th
  7. Anyscale–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Together AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Groq4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • vLLM4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Baseten3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OpenAI API2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Replicate1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Anyscale0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about LLM inference platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is OpenAI API or Replicate more popular in search?

This chart shows how often people search Google for OpenAI API and Replicate by name. Each line represents a brand's share of searches for all eight LLM inference platforms we track, month by month, from English-language searches worldwide.

OpenAI API and Replicate among LLM inference platforms worldwide, by month

Share of searches by month for OpenAI API, Replicate. The figures are in the table below the chart.

View monthly share of searches table
MonthGroqOpenAI APIReplicatevLLMTogether AIBasetenAnyscale
Oct 202524.8%30.3%20.3%16.6%4.4%2.2%1.2%
Nov 202524.8%30.4%20.4%16.7%4.4%2.2%1%
Dec 202550.9%18.6%15.3%10.2%3.3%1.1%0.61%
Jan 202631.3%25.6%20.9%14%4.5%2.8%0.84%
Feb 202631%31%17%13.9%4.5%1.9%0.83%
Mar 202631.7%31.7%14.2%14.2%5.5%1.9%0.7%
Apr 202632.6%26.7%14.6%17.8%5.7%2%0.59%
May 202634.9%28.5%12.8%15.6%5%2.6%0.63%
Jun 202635.9%24%13.2%16.1%6.2%3.9%0.79%
Jul 202647.6%21.3%9.5%11.7%5.5%3.5%0.86%
Aug 202641.6%22.8%12.5%12.5%5.9%3.7%0.92%
Sep 202637.1%24.8%13.6%13.6%5.3%5%0.66%

How has the OpenAI API and Replicate comparison changed over the last 12 months?

3 findings

How did search popularity change for LLM inference platforms worldwide in September 2026?

2 changes
  1. In September 2026, OpenAI API gained share of searches among LLM inference platforms worldwide, from 22.8% to 24.8%.

  2. In September 2026, Replicate gained share of searches among LLM inference platforms worldwide, from 12.5% to 13.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using OpenAI API’s and Replicate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OpenAI API

1 branded search term

  • openai api

Replicate

1 branded search term

  • replicate

How the Brand Demand Index is measured

Other head-to-heads among LLM inference platforms

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