Brandwave

Omnilux vs PlatinumLED:Which is more popular?

In September 2026, Omnilux had more branded searches than PlatinumLED among red light therapy brands worldwide. Omnilux had about 49,500 branded searches, while PlatinumLED had 5,400. Omnilux made up 43% of all red light therapy brand searches we track, and PlatinumLED accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about red light therapy brands, Omnilux appeared in three of the five answers and PlatinumLED in two. Omnilux was mentioned before PlatinumLED in every answer.

Among red light therapy brands worldwide in September 2026

Who do people search for more?

Omnilux, about 9 searches for every 1 for PlatinumLED

Omnilux 49.5K searchesPlatinumLED 5.4K searches

Who does AI mention more?

Omnilux, mentioned in 3 of 5 answers, PlatinumLED in 2

Omnilux in 3 of 5PlatinumLED in 2 of 5

Who does AI recommend more?

Omnilux, named ahead of PlatinumLED in every answer

Omnilux first in 2PlatinumLED never first

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Top red light therapy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Omnilux was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. PlatinumLED was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Omnilux was listed before PlatinumLED in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Omnilux1st
  2. Hooga2nd
  3. Mito Red Light3rd
  4. PlatinumLED4th
  5. Bon Charge–
  6. Solawave–
  7. Joovv–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Omnilux3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hooga2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PlatinumLED2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mito Red Light1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bon Charge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Solawave0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joovv0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about red light therapy brands

5 answers
  • Asked ChatGPT

    “Which red light therapy device should I buy?”

    1. 1Omnilux
    2. 2Hooga
  • Asked ChatGPT

    “What are the best red light therapy brands?”

    1. 1Omnilux
    2. 2Mito Red Light
    3. 3Hooga
    4. 4PlatinumLED
  • Asked ChatGPT

    “What's the best red light therapy device for skin?”

    1. 1Omnilux
  • Searched Google, AI Overview

    “red light therapy device”

    1. Searched Google, AI Overview

      “red light therapy panel”

      1. 1PlatinumLED

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

    Is Omnilux or PlatinumLED more popular in search?

    This chart shows how often people search Google for Omnilux and PlatinumLED by name. Each line represents a brand's share of searches for all seven red light therapy brands we track, month by month, from English-language searches worldwide.

    Omnilux and PlatinumLED among red light therapy brands worldwide, by month

    Share of searches by month for Omnilux, PlatinumLED. The figures are in the table below the chart.

    View monthly share of searches table
    MonthOmniluxBon ChargeSolawaveHoogaMito Red LightPlatinumLEDJoovv
    Oct 202541.8%15.8%15.3%7.7%8.4%5.6%5.6%
    Nov 202545.8%12.6%13.8%12.5%7.5%5%2.7%
    Dec 202543.5%11.1%13.1%14.5%7.2%4.8%5.9%
    Jan 202641.2%11.9%15.1%13.4%8.2%5.5%4.5%
    Feb 202640.9%12.6%15%13.3%8.2%5.5%4.5%
    Mar 202640.4%14.3%14.8%10.8%9.9%5.4%4.4%
    Apr 202644%13.6%16.1%9.5%8.8%4.8%3.2%
    May 202647.6%14.7%14.3%8.4%7.8%4.2%2.8%
    Jun 202644.2%15.6%16.1%8.1%7.2%4.8%3.9%
    Jul 202642.2%15.9%15.4%7.8%8.4%4.6%5.6%
    Aug 202641.1%15.5%15%8.9%6.7%4.5%8.2%
    Sep 202643%18.6%15.7%7.8%7%4.7%3.1%

    How has the Omnilux and PlatinumLED comparison changed over the last 12 months?

    3 findings

    How did search popularity change for red light therapy brands worldwide in September 2026?

    2 changes
    1. In September 2026, Omnilux gained share of searches among red light therapy brands worldwide, from 41.1% to 43%.

    2. In September 2026, PlatinumLED rose from 7th to 6th among red light therapy brands worldwide.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Omnilux’s and PlatinumLED’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Omnilux

    1 branded search term

    • omnilux

    PlatinumLED

    1 branded search term

    • platinumled

    How the Brand Demand Index is measured

    Other head-to-heads among red light therapy brands

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