Brandwave

Omnea vs Zip:Which is more popular?

In September 2026, Omnea had more branded searches than Zip among procurement intake platforms worldwide. Omnea had about 12,100 branded searches, while Zip had 2,920. Omnea made up 5.1% of all procurement intake platform searches we track, and Zip accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about procurement intake platforms, Zip appeared in three of the five answers and Omnea in two. Zip was mentioned before Omnea in every answer that named either.

Among procurement intake platforms worldwide in September 2026

Who do people search for more?

Omnea, about 4 searches for every 1 for Zip

Omnea 12.1K searchesZip 2.9K searches

Who does AI mention more?

Zip, mentioned in 3 of 5 answers, Omnea in 2

Zip in 3 of 5Omnea in 2 of 5

Who does AI recommend more?

Zip, named ahead of Omnea in 3 of 3 answers

Zip first in 3Omnea never first

Follow Omnea vs Zip and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top procurement intake platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zip was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Omnea was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zip was listed before Omnea in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zip1st
  2. Procurify2nd
  3. Coupa3rd
  4. Omnea4th
  5. Precoro5th
  6. Tropic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coupa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Procurify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Precoro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zip3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Omnea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tropic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about procurement intake platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Omnea or Zip more popular in search?

This chart shows how often people search Google for Omnea and Zip by name. Each line represents a brand's share of searches for all six procurement intake platforms we track, month by month, from English-language searches worldwide.

Omnea and Zip among procurement intake platforms worldwide, by month

Share of searches by month for Omnea, Zip. The figures are in the table below the chart.

View monthly share of searches table
MonthCoupaOmneaProcurifyPrecoroZipTropic
Oct 202589.1%3.4%3.5%2.8%1%0.11%
Nov 202588.3%4.1%3.4%2.8%1.2%0.12%
Dec 202589.2%3.4%3.5%2.9%0.99%0.1%
Jan 202686.8%5%4.1%2.8%1.2%0.15%
Feb 202687.6%4.1%4.1%2.8%1.2%0.16%
Mar 202688.4%4.2%3.4%2.9%1%0.13%
Apr 202688.8%4.2%3.5%2.3%1%0.13%
May 202687.5%5%3.4%2.8%1.2%0.15%
Jun 202689.2%4.2%2.8%2.3%1.2%0.15%
Jul 202686.6%5%4.1%2.8%1.5%0.13%
Aug 202687.1%5%4.1%2.2%1.5%0.18%
Sep 202687.8%5.1%3.4%2.3%1.2%0.11%

How has the Omnea and Zip comparison changed over the last 12 months?

3 findings
  • Omnea was ahead of Zip in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Omnea’s share of searches among procurement intake platforms worldwide moved from 3.4% to 5.1%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
  • Across the 12 months ending September 2026, Zip’s share of searches among procurement intake platforms worldwide moved from 1% to 1.2%, and its estimated monthly branded searches moved from 2.4K to 2.9K.

How did search popularity change for procurement intake platforms worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Omnea worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026.

  2. Estimated monthly branded searches for Zip worldwide rose 20.7% over 12 measured months, from 2.4K to 2.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Omnea’s and Zip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Omnea

1 branded search term

  • omnea

Zip

2 branded search terms

  • procurement zip
  • zip procurement

How the Brand Demand Index is measured

Other head-to-heads among procurement intake platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.