Brandwave

Old Navy vs Seed Heritage:Which is more popular?

In September 2026, Old Navy had more branded searches than Seed Heritage among women's fashion retailers worldwide. Old Navy had about 9.1 million branded searches, while Seed Heritage had 165,000. Old Navy made up 9.7% of all women's fashion retailer searches we track, and Seed Heritage accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about women's fashion retailers, Old Navy appeared in three of the four answers and Seed Heritage in none.

Among women's fashion retailers worldwide in September 2026

Who do people search for more?

Old Navy, about 55 searches for every 1 for Seed Heritage

Old Navy 9.1M searchesSeed Heritage 165K searches

Who does AI mention more?

Old Navy, mentioned in 3 of 4 answers, Seed Heritage in 0

Old Navy in 3 of 4Seed Heritage in 0 of 4

Who does AI recommend more?

Old Navy, the only one of the two named

Old Navy first in 3Seed Heritage never named

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Top women's fashion retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Old Navy was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Seed Heritage did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Madewell1st
  2. Nordstrom2nd
  3. Old Navy3rd
  4. Zara4th
  5. Uniqlo5th
  6. Quince5th
  7. Aritzia7th
  8. H&M8th
  9. Anthropologie9th
  10. +2 more
  11. Seed Heritage–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Old Navy3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Madewell3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Zara2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Uniqlo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nordstrom2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Aritzia2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Anthropologie2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Quince2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • H&M1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Seed Heritage0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about women's fashion retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Old Navy or Seed Heritage more popular in search?

This chart shows how often people search Google for Old Navy and Seed Heritage by name. Each line represents a brand's share of searches for all 13 women's fashion retailers we track, month by month, from English-language searches worldwide.

Old Navy and Seed Heritage among women's fashion retailers worldwide, by month

Share of searches by month for Old Navy, Seed Heritage. The figures are in the table below the chart.

View monthly share of searches table
MonthZaraH&MUniqloOld NavyNordstromAritziaAnthropologieCotton OnMadewellCountry RoadQuinceSeed HeritageMax
Oct 202536.5%20%16.3%10.9%6%4%2.7%1.8%0.81%0.66%0.26%0.16%0.02%
Nov 202536.4%16.3%16.3%10.9%6%6%3.3%2.7%0.98%0.8%0.27%0.16%0.02%
Dec 202538%17%13.9%11.4%7.6%4.2%3.4%2.3%0.84%0.84%0.35%0.17%0.02%
Jan 202639.4%17.6%17.6%7.9%6.5%4.3%2.9%1.9%0.71%0.71%0.34%0.14%0.02%
Feb 202640%17.9%14.6%9.8%6.6%3.6%2.9%2.4%0.72%0.89%0.35%0.18%0.02%
Mar 202639.1%17.5%14.3%11.7%6.4%3.5%2.9%2.4%0.87%0.87%0.34%0.17%0.02%
Apr 202639.9%17.8%14.6%9.8%6.6%3.6%2.9%2.4%0.88%0.88%0.34%0.18%0.02%
May 202637.6%20.6%13.7%11.2%6.2%3.4%2.8%2.3%0.83%0.83%0.39%0.17%0.02%
Jun 202640.1%22%12%9.9%5.4%3.6%3%2%0.73%0.89%0.34%0.18%0.02%
Jul 202639.8%17.8%11.9%11.9%8%3.6%2.9%2%0.72%0.88%0.34%0.14%0.02%
Aug 202639.2%17.5%14.3%11.7%6.4%3.5%2.9%2.4%0.87%0.71%0.41%0.17%0.02%
Sep 202639.7%17.7%14.5%9.7%6.5%4.4%2.9%2.4%0.88%0.72%0.42%0.18%0.02%

How has the Old Navy and Seed Heritage comparison changed over the last 12 months?

3 findings

How did search popularity change for women's fashion retailers worldwide in September 2026?

1 change

  1. In September 2026, Old Navy lost share of searches among women's fashion retailers worldwide, from 11.7% to 9.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Old Navy’s and Seed Heritage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Old Navy

1 branded search term

  • old navy

Seed Heritage

1 branded search term

  • seed heritage

How the Brand Demand Index is measured

Other head-to-heads among women's fashion retailers

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