Brandwave

Okteto vs Release:Which is more popular by branded search?

In August 2026, Release had more branded searches than Okteto among ephemeral environments worldwide. Release was estimated to have 550K branded searches compared to Okteto’s 720, and held a 59.3% Share of Search versus Okteto’s 0.08%. These are worldwide searches for English-language branded terms.

Share of Search among ephemeral environments worldwide in August 2026Which is more popular in search, Okteto or Release?
Okteto0.08%720 searches
vs
Release59.3%550K searches

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Which is more popular in search, Okteto or Release?

Compare the ephemeral environments engineering teams rely on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Okteto and Release among ephemeral environments worldwide, by month

Share of Search by month for Release, Okteto. The figures are in the table below the chart.

View monthly share of search table
MonthReleaseUffizziShipyardBunnyshellSignadotOkteto
Oct 202559.3%32.5%8%0.05%0.06%0.14%
Nov 202563%28.2%8.5%0.07%0.08%0.18%
Dec 202570.8%21.2%7.8%0.05%0.06%0.13%
Jan 202665.2%23.8%10.7%0.06%0.09%0.12%
Feb 202663%28.2%8.5%0.07%0.12%0.14%
Mar 202660.2%32.9%6.6%0.06%0.11%0.11%
Apr 202655.3%37%7.4%0.09%0.09%0.1%
May 202655.3%37%7.4%0.09%0.1%0.1%
Jun 202659.3%32.4%8%0.09%0.09%0.09%
Jul 202658.3%31.9%9.6%0.09%0.09%0.09%
Aug 202659.3%32.5%8%0.09%0.09%0.08%
Sep 2026——————

How has the Okteto and Release comparison changed over the last 12 months?

  • Release was ahead of Okteto in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Okteto’s estimated Share of Search among ephemeral environments worldwide moved from 0.14% to 0.08%, and its estimated monthly branded searches moved from 1.3K to 720.
  • Across the 11 months ending August 2026, Release’s estimated Share of Search among ephemeral environments worldwide held steady at 59.3%, and its estimated monthly branded searches held steady at 550K.

How did search popularity change for ephemeral environments worldwide in August 2026?

  1. In August 2026, Release gained estimated Share of Search among ephemeral environments worldwide, from 58.3% to 59.3%.

  2. In August 2026, Okteto fell from 5th to 6th among ephemeral environments worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Okteto’s and Release’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Okteto

1 branded search term

  • okteto

Release

1 branded search term

  • release

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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