Brandwave

Northbeam vs Polar Analytics:Which is more popular?

In September 2026, Polar Analytics had more branded searches than Northbeam among ecommerce analytics platforms worldwide. Polar Analytics had about 2,910 branded searches, while Northbeam had 110. Polar Analytics made up 7.1% of all ecommerce analytics platform searches we track, and Northbeam accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about ecommerce analytics platforms, Northbeam appeared in four of the five answers and Polar Analytics in three. Northbeam was mentioned before Polar Analytics in three out of four answers.

Among ecommerce analytics platforms worldwide in September 2026

Who do people search for more?

Polar Analytics, about 26 searches for every 1 for Northbeam

Polar Analytics 2.9K searchesNorthbeam 110 searches

Who does AI mention more?

Northbeam, mentioned in 4 of 5 answers, Polar Analytics in 3

Northbeam in 4 of 5Polar Analytics in 3 of 5

Who does AI recommend more?

Northbeam, named ahead of Polar Analytics in 3 of 4 answers

Northbeam first in 3Polar Analytics first in 1

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Top ecommerce analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Northbeam was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Polar Analytics was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Northbeam was listed before Polar Analytics in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Triple Whale1st
  2. Northbeam2nd
  3. Polar Analytics3rd
  4. Lifetimely4th
  5. Daasity5th
  6. Littledata–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Triple Whale5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Northbeam4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Polar Analytics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lifetimely1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Daasity1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Littledata0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ecommerce analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Northbeam or Polar Analytics more popular in search?

This chart shows how often people search Google for Northbeam and Polar Analytics by name. Each line represents a brand's share of searches for all six ecommerce analytics platforms we track, month by month, from English-language searches worldwide.

Northbeam and Polar Analytics among ecommerce analytics platforms worldwide, by month

Share of searches by month for Polar Analytics, Northbeam. The figures are in the table below the chart.

View monthly share of searches table
MonthTriple WhalePolar AnalyticsLifetimelyLittledataDaasityNorthbeam
Oct 202583%7.6%4.6%2.8%1.9%0.18%
Nov 202584.7%6.4%4.6%2.6%1.6%0.13%
Dec 202584.9%6.8%4%2.2%2%0.11%
Jan 202686.1%5.7%4.1%2.3%1.7%0.09%
Feb 202683.6%6.8%4.9%2.6%2%0.11%
Mar 202684.4%6.7%4.7%2.5%1.6%0.11%
Apr 202684.9%7.1%4.2%2.3%1.4%0.12%
May 202684%8.6%3.4%2.4%1.4%0.17%
Jun 202684.1%8.6%3.4%2.3%1.4%0.12%
Jul 202684.1%8.3%3.9%2.2%1.3%0.19%
Aug 202684.2%8.2%3.8%2.3%1.3%0.19%
Sep 202686.1%7.1%3.3%2%1.2%0.27%

How has the Northbeam and Polar Analytics comparison changed over the last 12 months?

3 findings

How did search popularity change for ecommerce analytics platforms worldwide in September 2026?

2 changes
  1. In September 2026, Polar Analytics lost share of searches among ecommerce analytics platforms worldwide, from 8.2% to 7.1%.

  2. Estimated monthly branded searches for Northbeam worldwide rose 57.1% over 12 measured months, from 70 to 110 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Northbeam’s and Polar Analytics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Northbeam

1 branded search term

  • northbeam apex

Polar Analytics

2 branded search terms

  • polar analytics shopify
  • polaranalytics

How the Brand Demand Index is measured

Other head-to-heads among ecommerce analytics platforms

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