North Sails vs Severne:Which is more popular by branded search?
In August 2026, Severne had more branded searches than North Sails among windsurfing sail brands worldwide. Severne was estimated to have 2.4K branded searches compared to North Sails’ 1.6K, and held a 5.9% Share of Search versus North Sails’ 3.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, North Sails or Severne?
Compare the windsurfing sail brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Severne, North Sails. The figures are in the table below the chart.
View monthly share of search table
| Month | Goya | Ezzy | Duotone | Naish | Severne | North Sails |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.5% | 35.6% | 7% | 4.6% | 7% | 2.4% |
| Nov 2025 | 40.3% | 40.3% | 7.9% | 4.4% | 5.2% | 2% |
| Dec 2025 | 37.9% | 46.3% | 6.1% | 3.3% | 4.9% | 1.5% |
| Jan 2026 | 45.3% | 37% | 6% | 4.8% | 4.8% | 2.2% |
| Feb 2026 | 46.6% | 38.1% | 4.9% | 4.1% | 4.1% | 2.3% |
| Mar 2026 | 48.8% | 32.6% | 6.5% | 4.3% | 5.1% | 2.7% |
| Apr 2026 | 48.4% | 32.4% | 6.4% | 4.3% | 5.1% | 3.5% |
| May 2026 | 44.6% | 36.5% | 7.1% | 4.7% | 4.7% | 2.5% |
| Jun 2026 | 47.8% | 31.9% | 7.7% | 5% | 5% | 2.6% |
| Jul 2026 | 45.9% | 30.7% | 9.1% | 4.8% | 6.1% | 3.3% |
| Aug 2026 | 44.1% | 29.5% | 10.7% | 5.9% | 5.9% | 3.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the North Sails and Severne comparison changed over the last 12 months?
3 findings
- Severne was ahead of North Sails in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, North Sails’ estimated Share of Search among windsurfing sail brands worldwide moved from 2.4% to 3.9%, and its estimated monthly branded searches moved from 1K to 1.6K.
- Across the 11 months ending August 2026, Severne’s estimated Share of Search among windsurfing sail brands worldwide moved from 7% to 5.9%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for windsurfing sail brands worldwide in August 2026?
3 changes
In August 2026, Naish overtook Severne to rank 4th among windsurfing sail brands worldwide, at 5.9%.
In August 2026, North Sails gained estimated Share of Search among windsurfing sail brands worldwide, from 3.3% to 3.9%.
Estimated monthly branded searches for Severne worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using North Sails’ and Severne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
North Sails
1 branded search term
- north sails windsurfing
Severne
1 branded search term
- severne
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.