Noritz vs Takagi:Which is more popular?
In September 2026, Noritz had more branded searches than Takagi among tankless water heater brands worldwide. Noritz had about 5,400 branded searches, while Takagi had 1,900. Noritz made up 6.8% of all tankless water heater brand searches we track, and Takagi accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about tankless water heater brands, Noritz appeared in one of the five answers and Takagi in none.
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Top tankless water heater brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Noritz was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Takagi did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Navien3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rheem3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rinnai3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Noritz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Takagi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
EcoSmart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tankless water heater brands
5 answers
Asked ChatGPT
“What's the best tankless water heater?”
Asked ChatGPT
“Which tankless water heater brand is most reliable?”
Asked ChatGPT
“Should I get a gas or electric tankless water heater?”
Searched Google, AI Overview
“tankless water heater”
Searched Google, AI Overview
“best tankless water heater”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Noritz or Takagi more popular in search?
This chart shows how often people search Google for Noritz and Takagi by name. Each line represents a brand's share of searches for all six tankless water heater brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Noritz, Takagi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Navien | Rheem | Noritz | Takagi | Rinnai | EcoSmart |
|---|---|---|---|---|---|---|
| Oct 2025 | 68.8% | 20.5% | 6.1% | 2.7% | 1.5% | 0.54% |
| Nov 2025 | 71.1% | 17.4% | 6.3% | 2.8% | 1.5% | 0.84% |
| Dec 2025 | 64.1% | 23.4% | 7% | 3.1% | 1.6% | 0.76% |
| Jan 2026 | 64.4% | 24.9% | 6.1% | 2.7% | 1.4% | 0.54% |
| Feb 2026 | 68.7% | 20.4% | 6.1% | 2.7% | 1.7% | 0.36% |
| Mar 2026 | 67.4% | 22.6% | 5.5% | 2.4% | 1.6% | 0.49% |
| Apr 2026 | 58.6% | 31.8% | 5.2% | 2.3% | 1.5% | 0.57% |
| May 2026 | 53.7% | 35.7% | 5.8% | 2.6% | 1.7% | 0.52% |
| Jun 2026 | 67.4% | 20% | 7.3% | 2.6% | 2.2% | 0.53% |
| Jul 2026 | 67.2% | 21.3% | 6.3% | 2.8% | 1.9% | 0.46% |
| Aug 2026 | 67.2% | 20% | 7.3% | 2.6% | 2.2% | 0.8% |
| Sep 2026 | 72.9% | 15.3% | 6.8% | 2.4% | 2% | 0.61% |
How has the Noritz and Takagi comparison changed over the last 12 months?
3 findings
- Noritz was ahead of Takagi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Noritz’s share of searches among tankless water heater brands worldwide moved from 6.1% to 6.8%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Takagi’s share of searches among tankless water heater brands worldwide moved from 2.7% to 2.4%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
How did search popularity change for tankless water heater brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Noritz’s and Takagi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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