Niche vs ScholarshipOwl:Which is more popular by branded search?
In August 2026, ScholarshipOwl had more branded searches than Niche among scholarship platforms worldwide. ScholarshipOwl was estimated to have 27.1K branded searches compared to Niche’s 5.4K, and held a 6.3% Share of Search versus Niche’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Niche or ScholarshipOwl?
Compare the platforms students find scholarships on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ScholarshipOwl, Niche. The figures are in the table below the chart.
View monthly share of search table
| Month | Fastweb | Scholarship Universe | ScholarshipOwl | Niche | Cappex |
|---|---|---|---|---|---|
| Oct 2025 | 93.3% | 2.5% | 3.1% | 0.75% | 0.33% |
| Nov 2025 | 86.7% | 5.2% | 6.4% | 1.3% | 0.45% |
| Dec 2025 | 87.9% | 5.3% | 5.3% | 1.1% | 0.45% |
| Jan 2026 | 84.5% | 7.6% | 6.2% | 1.2% | 0.45% |
| Feb 2026 | 85.4% | 7.7% | 5.1% | 1.3% | 0.56% |
| Mar 2026 | 86.7% | 6.4% | 5.2% | 1.3% | 0.46% |
| Apr 2026 | 84.4% | 7.6% | 6.2% | 1.2% | 0.55% |
| May 2026 | 86.7% | 5.2% | 6.4% | 1.3% | 0.38% |
| Jun 2026 | 84.6% | 6.2% | 7.6% | 1.2% | 0.37% |
| Jul 2026 | 87.2% | 5.3% | 6.4% | 0.85% | 0.24% |
| Aug 2026 | 85.7% | 6.3% | 6.3% | 1.3% | 0.37% |
| Sep 2026 | — | — | — | — | — |
How has the Niche and ScholarshipOwl comparison changed over the last 12 months?
3 findings
- ScholarshipOwl was ahead of Niche in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Niche’s estimated Share of Search among scholarship platforms worldwide moved from 0.75% to 1.3%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 11 months ending August 2026, ScholarshipOwl’s estimated Share of Search among scholarship platforms worldwide moved from 3.1% to 6.3%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for scholarship platforms worldwide in August 2026?
2 changes
In August 2026, Scholarship Universe overtook ScholarshipOwl to rank 2nd among scholarship platforms worldwide, at 6.3%.
Estimated monthly branded searches for Niche worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Niche’s and ScholarshipOwl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Niche
1 branded search term
- niche schools
ScholarshipOwl
1 branded search term
- scholarshipowl
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.