Brandwave

Naish vs Severne:Which is more popular by branded search?

In August 2026, Naish and Severne were level on Share of Search among windsurfing sail brands worldwide, with an estimated 2.4K branded searches each, at 5.9% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among windsurfing sail brands worldwide in August 2026Which is more popular in search, Naish or Severne?
Naish5.9%2.4K searches
vs
Severne5.9%2.4K searches

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Which is more popular in search, Naish or Severne?

Compare the windsurfing sail brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Naish and Severne among windsurfing sail brands worldwide, by month

Share of Search by month for Naish, Severne. The figures are in the table below the chart.

View monthly share of search table
MonthGoyaEzzyDuotoneNaishSeverneNorth Sails
Oct 202543.5%35.6%7%4.6%7%2.4%
Nov 202540.3%40.3%7.9%4.4%5.2%2%
Dec 202537.9%46.3%6.1%3.3%4.9%1.5%
Jan 202645.3%37%6%4.8%4.8%2.2%
Feb 202646.6%38.1%4.9%4.1%4.1%2.3%
Mar 202648.8%32.6%6.5%4.3%5.1%2.7%
Apr 202648.4%32.4%6.4%4.3%5.1%3.5%
May 202644.6%36.5%7.1%4.7%4.7%2.5%
Jun 202647.8%31.9%7.7%5%5%2.6%
Jul 202645.9%30.7%9.1%4.8%6.1%3.3%
Aug 202644.1%29.5%10.7%5.9%5.9%3.9%
Sep 2026——————

How has the Naish and Severne comparison changed over the last 12 months?

  • Naish was ahead of Severne in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Naish’s estimated Share of Search among windsurfing sail brands worldwide moved from 4.6% to 5.9%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
  • Across the 11 months ending August 2026, Severne’s estimated Share of Search among windsurfing sail brands worldwide moved from 7% to 5.9%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for windsurfing sail brands worldwide in August 2026?

  1. In August 2026, Naish overtook Severne to rank 4th among windsurfing sail brands worldwide, at 5.9%.

  2. Estimated monthly branded searches for Severne worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Naish’s and Severne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Naish

1 branded search term

  • naish kites

Severne

1 branded search term

  • severne

How the Brand Demand Index is measured

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