MPC vs The Mill:Which is more popular by branded search?
In August 2026, The Mill had more branded searches than MPC among video production companies worldwide. The Mill was estimated to have 301K branded searches compared to MPC’s 720, and held a 43.5% Share of Search versus MPC’s 0.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MPC or The Mill?
Compare the video production companies brands work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Mill, MPC. The figures are in the table below the chart.
View monthly share of search table
| Month | Partizan | The Mill | Framestore | MediaMonks | Pulse Films | MPC |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.9% | 52.5% | 3.2% | 0.63% | 0.51% | 0.33% |
| Nov 2025 | 47.6% | 47.7% | 3.5% | 0.56% | 0.46% | 0.19% |
| Dec 2025 | 48.3% | 48.4% | 2.4% | 0.47% | 0.26% | 0.16% |
| Jan 2026 | 52.6% | 43.1% | 3.2% | 0.51% | 0.42% | 0.17% |
| Feb 2026 | 42.7% | 52.3% | 3.8% | 0.62% | 0.4% | 0.19% |
| Mar 2026 | 37.8% | 56.7% | 4.2% | 0.68% | 0.45% | 0.17% |
| Apr 2026 | 48% | 48.1% | 2.9% | 0.46% | 0.38% | 0.11% |
| May 2026 | 29.7% | 66.2% | 3.3% | 0.43% | 0.34% | 0.13% |
| Jun 2026 | 25.3% | 69.4% | 4.2% | 0.55% | 0.44% | 0.17% |
| Jul 2026 | 38.3% | 57.4% | 3.4% | 0.46% | 0.3% | 0.14% |
| Aug 2026 | 53.2% | 43.5% | 2.6% | 0.35% | 0.23% | 0.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the MPC and The Mill comparison changed over the last 12 months?
3 findings
- The Mill was ahead of MPC in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MPC’s estimated Share of Search among video production companies worldwide moved from 0.33% to 0.1%, and its estimated monthly branded searches moved from 1.9K to 720.
- Across the 11 months ending August 2026, The Mill’s estimated Share of Search among video production companies worldwide moved from 52.5% to 43.5%, and its estimated monthly branded searches moved from 302K to 301K.
How did search popularity change for video production companies worldwide in August 2026?
3 changes
In August 2026, Partizan overtook The Mill to take the highest estimated Share of Search among video production companies worldwide, at 53.2%.
In August 2026, The Mill lost estimated Share of Search among video production companies worldwide, from 57.4% to 43.5%.
Estimated monthly branded searches for MPC worldwide fell 62.1% over 11 measured months, from 1.9K to 720 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using MPC’s and The Mill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.