Movie Magic vs SetHero:Which is more popular?
In September 2026, Movie Magic had more branded searches than SetHero among film production management software worldwide. Movie Magic had about 6,000 branded searches, while SetHero had 880. Movie Magic made up 3.4% of all film production management software searches we track, and SetHero accounted for 0.5%. When we asked ChatGPT and Google AI Overviews about film production management software, Movie Magic appeared in all five answers and SetHero in none.
Who do people search for more?
Movie Magic, about 7 searches for every 1 for SetHero
Who does AI mention more?
Movie Magic, mentioned in every answer we collected
Who does AI recommend more?
Movie Magic, the only one of the two named
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Top film production management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Movie Magic appeared in all five answers. SetHero did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
StudioBinder1st
Yamdu2nd- Movie Magic3rd
Studiovity4th
Celtx5th
ShotGrid6th
Wrapbook–
SetHero–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- StudioBinder5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Movie Magic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Yamdu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Studiovity4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Celtx3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ShotGrid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wrapbook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SetHero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about film production management software
5 answers
Asked ChatGPT
“Which film production management software should I use?”
Asked ChatGPT
“What are the best film production management software options?”
Asked ChatGPT
“What's the best film production management software for a film crew?”
Searched Google, AI Overview
“film production management software”
Searched Google, AI Overview
“best film production software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Movie Magic or SetHero more popular in search?
This chart shows how often people search Google for Movie Magic and SetHero by name. Each line represents a brand's share of searches for all eight film production management software we track, month by month, from English-language searches worldwide.
Share of searches by month for Movie Magic, SetHero. The figures are in the table below the chart.
View monthly share of searches table
| Month | Celtx | StudioBinder | Wrapbook | ShotGrid | Movie Magic | Yamdu | Studiovity | SetHero |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60% | 22% | 8% | 4.4% | 3.2% | 1.3% | 0.44% | 0.58% |
| Nov 2025 | 60.3% | 22.1% | 8.1% | 4.4% | 2.9% | 1.1% | 0.58% | 0.45% |
| Dec 2025 | 54.6% | 24.4% | 10.9% | 4.9% | 2.9% | 1.1% | 0.6% | 0.53% |
| Jan 2026 | 57.8% | 21.3% | 9.5% | 5.2% | 3.4% | 1.5% | 0.68% | 0.53% |
| Feb 2026 | 57.7% | 21.3% | 9.5% | 5.2% | 3.8% | 1.3% | 0.68% | 0.52% |
| Mar 2026 | 58.6% | 21.5% | 9.6% | 4.3% | 3.2% | 1.6% | 0.69% | 0.56% |
| Apr 2026 | 54.4% | 24.5% | 11% | 4% | 3% | 1.8% | 0.94% | 0.49% |
| May 2026 | 58.8% | 21.6% | 9.7% | 4.3% | 2.8% | 1.6% | 0.69% | 0.47% |
| Jun 2026 | 51.7% | 23.1% | 12.6% | 5.7% | 3.7% | 2% | 0.7% | 0.5% |
| Jul 2026 | 53% | 23.7% | 10.6% | 5.8% | 3.8% | 1.7% | 0.72% | 0.63% |
| Aug 2026 | 52.6% | 23.5% | 12.9% | 4.7% | 3.4% | 1.7% | 0.71% | 0.51% |
| Sep 2026 | 51.1% | 28% | 10.2% | 4.6% | 3.4% | 1.6% | 0.57% | 0.5% |
How has the Movie Magic and SetHero comparison changed over the last 12 months?
3 findings
- Movie Magic was ahead of SetHero in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Movie Magic’s share of searches among film production management software worldwide moved from 3.2% to 3.4%, and its estimated monthly branded searches moved from 7.3K to 6K.
- Across the 12 months ending September 2026, SetHero’s share of searches among film production management software worldwide moved from 0.58% to 0.5%, and its estimated monthly branded searches moved from 1.3K to 880.
How did search popularity change for film production management software worldwide in September 2026?
2 changes
Estimated monthly branded searches for SetHero worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.
Estimated monthly branded searches for Movie Magic worldwide fell 17.8% over 12 measured months, from 7.3K to 6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Movie Magic’s and SetHero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Movie Magic
2 branded search terms
- movie magic budgeting
- movie magic scheduling
SetHero
1 branded search term
- sethero
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