Moët & Chandon vs Taittinger:Which is searched more?
In September 2026, Moët & Chandon had more branded searches than Taittinger among champagne and sparkling wine brands worldwide. Moët & Chandon was estimated to have 201K branded searches compared to Taittinger’s 49.5K, and held a 33.4% Share of Search versus Taittinger’s 8.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Moët & Chandon or Taittinger?
Compare the champagne and sparkling wine brands people celebrate. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Moët & Chandon, Taittinger. The figures are in the table below the chart.
View monthly share of search table
| Month | Veuve Clicquot | Moët & Chandon | Bollinger | Taittinger |
|---|---|---|---|---|
| Oct 2025 | 49.2% | 32.8% | 9.9% | 8.1% |
| Nov 2025 | 50.8% | 34% | 8.4% | 6.8% |
| Dec 2025 | 47.3% | 38.6% | 7.7% | 6.4% |
| Jan 2026 | 50.8% | 34% | 8.4% | 6.8% |
| Feb 2026 | 49.1% | 32.9% | 9.9% | 8.1% |
| Mar 2026 | 44.9% | 36.7% | 11% | 7.4% |
| Apr 2026 | 53.3% | 29.2% | 8.8% | 8.8% |
| May 2026 | 50.1% | 33.4% | 8.2% | 8.2% |
| Jun 2026 | 50.1% | 33.4% | 8.2% | 8.2% |
| Jul 2026 | 46.6% | 38.1% | 7.7% | 7.7% |
| Aug 2026 | 45.8% | 37.4% | 7.5% | 9.2% |
| Sep 2026 | 50.1% | 33.4% | 8.2% | 8.2% |
How has the Moët & Chandon and Taittinger comparison changed over the last 12 months?
3 findings
- Moët & Chandon was ahead of Taittinger in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Moët & Chandon’s estimated Share of Search among champagne and sparkling wine brands worldwide moved from 32.8% to 33.4%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Taittinger’s estimated Share of Search among champagne and sparkling wine brands worldwide moved from 8.1% to 8.2%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for champagne and sparkling wine brands worldwide in September 2026?
3 changes
In September 2026, Bollinger overtook Taittinger to rank 3rd among champagne and sparkling wine brands worldwide, with 8.2% estimated Share of Search.
In September 2026, Moët & Chandon lost estimated Share of Search among champagne and sparkling wine brands worldwide, from 37.4% to 33.4%.
In September 2026, Taittinger lost estimated Share of Search among champagne and sparkling wine brands worldwide, from 9.2% to 8.2%.
Other head-to-heads among champagne and sparkling wine brands
How each brand is measured
Brandwave collects information about searches that people make online using Moët & Chandon’s and Taittinger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Moët & Chandon
1 branded search term
- mo t chandon
Taittinger
1 branded search term
- taittinger
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