Modash vs SocialBook:Which is more popular?
In September 2026, Modash had more branded searches than SocialBook among creator database platforms worldwide. Modash had about 41,200 branded searches, while SocialBook had 2,900. Modash made up 26.9% of all creator database platform searches we track, and SocialBook accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about creator database platforms, Modash appeared in all four answers and SocialBook in none.
Who do people search for more?
Modash, about 14 searches for every 1 for SocialBook
Who does AI mention more?
Modash, mentioned in every answer we collected
Who does AI recommend more?
Modash, the only one of the two named
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Top creator database platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Modash appeared in all four answers. SocialBook did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Modash1st
HypeAuditor2nd
CreatorIQ3rd
Collabstr4th
Upfluence5th
Heepsy6th
Fohr–
SocialBook–
CreatorDB–
Roster–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Modash4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- HypeAuditor4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Collabstr3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- CreatorIQ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Upfluence2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Heepsy2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Fohr0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- SocialBook0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- CreatorDB0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Roster0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about creator database platforms
4 answers
Asked ChatGPT
“Which creator database should I use?”
Asked ChatGPT
“What are the best creator databases?”
Asked ChatGPT
“What's the best creator database for finding creators?”
Searched Google, AI Overview
“creator database”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“influencer database”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Modash or SocialBook more popular in search?
This chart shows how often people search Google for Modash and SocialBook by name. Each line represents a brand's share of searches for all ten creator database platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Modash, SocialBook. The figures are in the table below the chart.
View monthly share of searches table
| Month | Modash | HypeAuditor | Collabstr | CreatorIQ | Upfluence | Fohr | Heepsy | SocialBook | CreatorDB | Roster |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.3% | 25.5% | 17% | 14% | 14% | 2.8% | 6.2% | 2.3% | 0.67% | 0.25% |
| Nov 2025 | 19.3% | 28.3% | 15.5% | 10.3% | 15.6% | 2.1% | 5.7% | 2.5% | 0.57% | 0.22% |
| Dec 2025 | 21.5% | 25.8% | 17.3% | 9.4% | 14.3% | 2.8% | 5.2% | 2.8% | 0.56% | 0.31% |
| Jan 2026 | 25.1% | 24.8% | 16.6% | 9.1% | 13.9% | 2.7% | 5% | 2.2% | 0.5% | 0.3% |
| Feb 2026 | 21.7% | 26.1% | 17.4% | 9.5% | 14.8% | 2.8% | 5.2% | 1.5% | 0.46% | 0.31% |
| Mar 2026 | 25.2% | 24.7% | 16.5% | 9% | 14% | 3.3% | 4.9% | 1.4% | 0.5% | 0.5% |
| Apr 2026 | 24.9% | 24.3% | 16.3% | 8.9% | 15.5% | 2.7% | 4.9% | 1.8% | 0.49% | 0.35% |
| May 2026 | 27.7% | 27.1% | 14.8% | 9.9% | 10.6% | 3% | 4.4% | 1.6% | 0.55% | 0.32% |
| Jun 2026 | 26.8% | 21.4% | 17.5% | 11.7% | 11.8% | 3.5% | 4.3% | 1.9% | 0.84% | 0.31% |
| Jul 2026 | 29.6% | 19.5% | 19.5% | 10.6% | 10.7% | 3.2% | 3.9% | 1.7% | 0.94% | 0.35% |
| Aug 2026 | 26.1% | 20.9% | 20.9% | 11.4% | 9.5% | 3.4% | 4.2% | 1.8% | 1.2% | 0.63% |
| Sep 2026 | 26.9% | 21.6% | 17.7% | 11.8% | 9.7% | 4.3% | 4.3% | 1.9% | 1.2% | 0.65% |
How has the Modash and SocialBook comparison changed over the last 12 months?
3 findings
- Modash was ahead of SocialBook in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Modash’s share of searches among creator database platforms worldwide moved from 17.3% to 26.9%, and its estimated monthly branded searches moved from 33.6K to 41.2K.
- Across the 12 months ending September 2026, SocialBook’s share of searches among creator database platforms worldwide moved from 2.3% to 1.9%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
How did search popularity change for creator database platforms worldwide in September 2026?
2 changes
In September 2026, Modash gained share of searches among creator database platforms worldwide, from 26.1% to 26.9%.
Estimated monthly branded searches for SocialBook worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Modash’s and SocialBook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Modash
2 branded search terms
- modash
- modash influencer
SocialBook
1 branded search term
- socialbook
Other head-to-heads among creator database platforms
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