Minus33 vs Ridge Merino:Which is searched more?
In September 2026, Ridge Merino had more branded searches than Minus33 among merino clothing brands worldwide. Ridge Merino had about 8,100 branded searches, while Minus33 had 3,780. Ridge Merino made up 4.4% of all merino clothing brand searches we track, and Minus33 accounted for 2%. These are worldwide searches for English-language branded terms.
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Is Minus33 or Ridge Merino more popular in search?
Compare the merino clothing brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Ridge Merino, Minus33. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smartwool | Devold | Mons Royale | Icebreaker | Wool&Prince | Ridge Merino | Minus33 | Merino Country |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.4% | 13.8% | 11.3% | 9.3% | 3.7% | 2.8% | 2.3% | 0.43% |
| Nov 2025 | 60.8% | 15% | 8.2% | 8.2% | 2.7% | 3% | 1.9% | 0.26% |
| Dec 2025 | 67.5% | 11.1% | 7.4% | 7.4% | 2% | 2.2% | 2.1% | 0.23% |
| Jan 2026 | 57.3% | 14.1% | 9.4% | 11.5% | 2.6% | 2.8% | 1.9% | 0.3% |
| Feb 2026 | 56.8% | 13.9% | 11.4% | 9.3% | 3.8% | 2.8% | 1.5% | 0.44% |
| Mar 2026 | 48.8% | 12% | 17.9% | 9.8% | 4.8% | 4.4% | 1.6% | 0.88% |
| Apr 2026 | 46.7% | 11.4% | 17.1% | 11.4% | 5.7% | 5.1% | 1.6% | 1% |
| May 2026 | 46.1% | 11.3% | 16.9% | 11.3% | 5.7% | 6.2% | 1.5% | 1% |
| Jun 2026 | 47.8% | 9.6% | 17.5% | 11.7% | 5.8% | 5.2% | 1.4% | 1.1% |
| Jul 2026 | 46.8% | 11.4% | 17.1% | 11.4% | 5.7% | 5.1% | 1.4% | 1% |
| Aug 2026 | 47.8% | 11.7% | 17.5% | 9.6% | 5.9% | 5.2% | 1.6% | 0.71% |
| Sep 2026 | 48.9% | 14.6% | 14.6% | 9.8% | 4.9% | 4.4% | 2% | 0.72% |
How has the Minus33 and Ridge Merino comparison changed over the last 12 months?
3 findings
- Ridge Merino was ahead of Minus33 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Minus33’s share of searches among merino clothing brands worldwide moved from 2.3% to 2%, and its estimated monthly branded searches moved from 5.5K to 3.8K.
- Across the 12 months ending September 2026, Ridge Merino’s share of searches among merino clothing brands worldwide moved from 2.8% to 4.4%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for merino clothing brands worldwide in September 2026?
2 changes
In September 2026, Ridge Merino lost share of searches among merino clothing brands worldwide, from 5.2% to 4.4%.
Estimated monthly branded searches for Minus33 worldwide fell 31.3% over 12 measured months, from 5.5K to 3.8K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Minus33’s and Ridge Merino’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Minus33
2 branded search terms
- minus 33 merino
- minus33
Ridge Merino
1 branded search term
- ridge merino
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