Brandwave

Microsoft Power BI vs Power BI:Which is more popular by branded search?

In August 2026, Microsoft Power BI had more branded searches than Power BI among business intelligence platforms worldwide. Microsoft Power BI was estimated to have 2.8M branded searches compared to Power BI’s 2.2M, and held a 52.9% Share of Search versus Power BI’s 42.8%. These are worldwide searches for English-language branded terms.

Share of Search among business intelligence platforms worldwide in August 2026Which is more popular in search, Microsoft Power BI or Power BI?
Microsoft Power BI52.9%2.8M searches
vs
Power BI42.8%2.2M searches

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Which is more popular in search, Microsoft Power BI or Power BI?

Compare the platforms teams use to build dashboards and reports. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Microsoft Power BI and Power BI among business intelligence platforms worldwide, by month

Share of Search by month for Microsoft Power BI, Power BI. The figures are in the table below the chart.

View monthly share of search table
MonthMicrosoft Power BIPower BIMetabaseLookerTableauSisenseGoodDataMode Analytics
Oct 202550.2%45.2%1.8%2.3%0.2%0.17%0.07%0.05%
Nov 202550.6%45.2%1.8%1.9%0.2%0.17%0.06%0.05%
Dec 202550%45.1%2.2%2.3%0.2%0.17%0.06%0.05%
Jan 202650.6%45.3%1.8%1.9%0.16%0.14%0.06%0.05%
Feb 202650.4%45.5%1.8%1.9%0.16%0.14%0.06%0.06%
Mar 202650.3%44.7%2.2%2.3%0.2%0.13%0.06%0.06%
Apr 202650.8%45.1%1.8%1.9%0.16%0.11%0.06%0.06%
May 202651.3%44.7%1.8%1.9%0.13%0.11%0.05%0.05%
Jun 202652.2%43.5%2.1%1.8%0.16%0.13%0.06%0.06%
Jul 202653%42.8%2.1%1.8%0.15%0.11%0.05%0.05%
Aug 202652.9%42.8%2.1%1.8%0.15%0.11%0.05%0.04%
Sep 2026————————

How has the Microsoft Power BI and Power BI comparison changed over the last 12 months?

How did search popularity change for business intelligence platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Power BI worldwide fell 18.2% over 11 measured months, from 2.7M to 2.2M in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Microsoft Power BI’s and Power BI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Power BI

8 branded search terms

  • microsoft power bi
  • microsoft power bi app
  • microsoft power bi online
  • microsoft power bi software
  • microsoft powerbi
  • microsoftpowerbi
  • power bi desktop
  • powerbi

Power BI

1 branded search term

  • power bi

How the Brand Demand Index is measured

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