Metrotile vs Steel & Tube:Which is more popular by branded search?
In August 2026, Metrotile had more branded searches than Steel & Tube among roofing brands worldwide. Metrotile was estimated to have 9.9K branded searches compared to Steel & Tube’s 1K, and held a 16.7% Share of Search versus Steel & Tube’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Metrotile or Steel & Tube?
Compare the roofing brands builders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Metrotile, Steel & Tube. The figures are in the table below the chart.
View monthly share of search table
| Month | Dimond Roofing | Metrotile | Colorsteel | Gerard Roofs | Steel & Tube |
|---|---|---|---|---|---|
| Oct 2025 | 81% | 10.8% | 4.8% | 2.6% | 0.79% |
| Nov 2025 | 77.7% | 12.7% | 5.7% | 3% | 0.92% |
| Dec 2025 | 82.7% | 9.1% | 4.9% | 2.7% | 0.66% |
| Jan 2026 | 78.6% | 12.9% | 4.7% | 3.1% | 0.76% |
| Feb 2026 | 77.1% | 12.6% | 5.6% | 3.8% | 0.92% |
| Mar 2026 | 77% | 12.6% | 5.6% | 3.7% | 1% |
| Apr 2026 | 75.9% | 12.4% | 6.8% | 3.6% | 1.3% |
| May 2026 | 72.2% | 14.4% | 7.9% | 4.2% | 1.3% |
| Jun 2026 | 68.6% | 16.8% | 9.1% | 4.1% | 1.5% |
| Jul 2026 | 64.2% | 19.2% | 10.5% | 4.7% | 1.4% |
| Aug 2026 | 68.4% | 16.7% | 9.1% | 4.1% | 1.7% |
| Sep 2026 | — | — | — | — | — |
How has the Metrotile and Steel & Tube comparison changed over the last 12 months?
3 findings
- Metrotile was ahead of Steel & Tube in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Metrotile’s estimated Share of Search among roofing brands worldwide moved from 10.8% to 16.7%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 11 months ending August 2026, Steel & Tube’s estimated Share of Search among roofing brands worldwide moved from 0.79% to 1.7%, and its estimated monthly branded searches moved from 880 to 1K.
How did search popularity change for roofing brands worldwide in August 2026?
2 changes
In August 2026, Metrotile lost estimated Share of Search among roofing brands worldwide, from 19.2% to 16.7%.
Estimated monthly branded searches for Steel & Tube worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Metrotile’s and Steel & Tube’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Metrotile
1 branded search term
- metrotile
Steel & Tube
1 branded search term
- steel & tube
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.