Brandwave

Meta Robyn vs Recast:Which is searched more?

In September 2026, Meta Robyn had more branded searches than Recast among marketing mix modeling platforms worldwide. Meta Robyn had about 640 branded searches, while Recast had 270. Meta Robyn made up 3.2% of all marketing mix modeling platform searches we track, and Recast accounted for 1.4%. These are worldwide searches for English-language branded terms.

Share of searches among marketing mix modeling platforms worldwide in September 2026Is Meta Robyn or Recast more popular in search?
Meta Robyn3.2%640 searches
vs
Recast1.4%270 searches

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Is Meta Robyn or Recast more popular in search?

Compare platforms that model the contribution of marketing channels and support budget allocation decisions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Meta Robyn and Recast among marketing mix modeling platforms worldwide, by month

Share of searches by month for Meta Robyn, Recast. The figures are in the table below the chart.

View monthly share of searches table
MonthLifesightAnalytic PartnersGoogle MeridianMutinexLiftLabSellfortePyMC-MarketingMeta RobynKeen Decision SystemsRecastSegmentStreamMeasuredParamark
Oct 202530.4%16.6%13.4%8.8%11.1%4.1%4.6%4.8%2.3%1.5%1.5%0.97%0.09%
Nov 202527.2%18.1%12.1%9.6%12.1%4.5%4.4%4.6%2.1%1.5%3%0.71%0.05%
Dec 202531.6%17%11.1%7.6%14%4.4%4.2%3.8%2%2.1%1.2%0.82%0.12%
Jan 202632.5%17.7%11.8%7.9%11.8%5%4.3%3.9%1.6%1.7%0.84%0.79%0.1%
Feb 202631.2%17%13.7%9%11.3%4.3%4.2%3.8%1.9%1.4%1.2%0.94%0.09%
Mar 202625.6%17.1%13.8%11.4%11.4%4.3%4.2%4.6%2.3%1.6%2.3%1.3%0.09%
Apr 202625.8%17.2%13.9%11.5%11.5%4.3%4.2%4.2%2.4%1.1%2.8%0.96%0.1%
May 202627.1%14.5%18.1%12%9.5%4.5%3.6%4%2%1.4%2.4%0.7%0.1%
Jun 202629.7%13.2%16%10.5%10.5%5.6%4%3.9%2.3%1.5%1.8%0.99%0.11%
Jul 202636.2%10.4%13.2%10.4%10.4%4.9%3.9%4.4%2.2%1.5%1.4%0.99%0.05%
Aug 202631.3%13.9%13.9%11%11%5.2%5.1%3%2%1.3%0.99%1%0.12%
Sep 202633%14.5%14.5%12%9.5%4.5%3.6%3.2%1.7%1.4%1.1%1%0.1%

How has the Meta Robyn and Recast comparison changed over the last 12 months?

3 findings

How did search popularity change for marketing mix modeling platforms worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Meta Robyn worldwide fell 38.5% over 12 measured months, from 1K to 640 in September 2026.

  2. Estimated monthly branded searches for Recast worldwide fell 18.2% over 12 measured months, from 330 to 270 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Meta Robyn’s and Recast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Meta Robyn

2 branded search terms

  • meta robyn
  • robyn mmm

Recast

2 branded search terms

  • recast geolift
  • recast mmm

How the Brand Demand Index is measured

Other head-to-heads among marketing mix modeling platforms

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