Meta Robyn vs Recast:Which is searched more?
In September 2026, Meta Robyn had more branded searches than Recast among marketing mix modeling platforms worldwide. Meta Robyn had about 640 branded searches, while Recast had 270. Meta Robyn made up 3.2% of all marketing mix modeling platform searches we track, and Recast accounted for 1.4%. These are worldwide searches for English-language branded terms.
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Is Meta Robyn or Recast more popular in search?
Compare platforms that model the contribution of marketing channels and support budget allocation decisions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Meta Robyn, Recast. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lifesight | Analytic Partners | Google Meridian | Mutinex | LiftLab | Sellforte | PyMC-Marketing | Meta Robyn | Keen Decision Systems | Recast | SegmentStream | Measured | Paramark |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 16.6% | 13.4% | 8.8% | 11.1% | 4.1% | 4.6% | 4.8% | 2.3% | 1.5% | 1.5% | 0.97% | 0.09% |
| Nov 2025 | 27.2% | 18.1% | 12.1% | 9.6% | 12.1% | 4.5% | 4.4% | 4.6% | 2.1% | 1.5% | 3% | 0.71% | 0.05% |
| Dec 2025 | 31.6% | 17% | 11.1% | 7.6% | 14% | 4.4% | 4.2% | 3.8% | 2% | 2.1% | 1.2% | 0.82% | 0.12% |
| Jan 2026 | 32.5% | 17.7% | 11.8% | 7.9% | 11.8% | 5% | 4.3% | 3.9% | 1.6% | 1.7% | 0.84% | 0.79% | 0.1% |
| Feb 2026 | 31.2% | 17% | 13.7% | 9% | 11.3% | 4.3% | 4.2% | 3.8% | 1.9% | 1.4% | 1.2% | 0.94% | 0.09% |
| Mar 2026 | 25.6% | 17.1% | 13.8% | 11.4% | 11.4% | 4.3% | 4.2% | 4.6% | 2.3% | 1.6% | 2.3% | 1.3% | 0.09% |
| Apr 2026 | 25.8% | 17.2% | 13.9% | 11.5% | 11.5% | 4.3% | 4.2% | 4.2% | 2.4% | 1.1% | 2.8% | 0.96% | 0.1% |
| May 2026 | 27.1% | 14.5% | 18.1% | 12% | 9.5% | 4.5% | 3.6% | 4% | 2% | 1.4% | 2.4% | 0.7% | 0.1% |
| Jun 2026 | 29.7% | 13.2% | 16% | 10.5% | 10.5% | 5.6% | 4% | 3.9% | 2.3% | 1.5% | 1.8% | 0.99% | 0.11% |
| Jul 2026 | 36.2% | 10.4% | 13.2% | 10.4% | 10.4% | 4.9% | 3.9% | 4.4% | 2.2% | 1.5% | 1.4% | 0.99% | 0.05% |
| Aug 2026 | 31.3% | 13.9% | 13.9% | 11% | 11% | 5.2% | 5.1% | 3% | 2% | 1.3% | 0.99% | 1% | 0.12% |
| Sep 2026 | 33% | 14.5% | 14.5% | 12% | 9.5% | 4.5% | 3.6% | 3.2% | 1.7% | 1.4% | 1.1% | 1% | 0.1% |
How has the Meta Robyn and Recast comparison changed over the last 12 months?
3 findings
- Meta Robyn was ahead of Recast in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Meta Robyn’s share of searches among marketing mix modeling platforms worldwide moved from 4.8% to 3.2%, and its estimated monthly branded searches moved from 1K to 640.
- Across the 12 months ending September 2026, Recast’s share of searches among marketing mix modeling platforms worldwide moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 330 to 270.
How did search popularity change for marketing mix modeling platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for Meta Robyn worldwide fell 38.5% over 12 measured months, from 1K to 640 in September 2026.

Estimated monthly branded searches for Recast worldwide fell 18.2% over 12 measured months, from 330 to 270 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Meta Robyn’s and Recast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Meta Robyn
2 branded search terms
- meta robyn
- robyn mmm
Recast
2 branded search terms
- recast geolift
- recast mmm
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