Memo vs Truescope:Which is more popular by branded search?
In August 2026, Truescope had more branded searches than Memo among earned media measurement platforms worldwide. Truescope was estimated to have 1K branded searches compared to Memo’s 170, and held an 11.8% Share of Search versus Memo’s 1.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Memo or Truescope?
Compare tools that track media coverage and report the visibility of PR work. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Truescope, Memo. The figures are in the table below the chart.
View monthly share of search table
| Month | Onclusive | CoverageBook | Truescope | Memo | Signal AI |
|---|---|---|---|---|---|
| Oct 2025 | 70.1% | 20.7% | 7.3% | 1.8% | 0.14% |
| Nov 2025 | 66% | 23.7% | 8.1% | 2.1% | 0.16% |
| Dec 2025 | 70.7% | 21% | 6.4% | 1.8% | 0.09% |
| Jan 2026 | 68.7% | 20.4% | 8.6% | 2.2% | 0.17% |
| Feb 2026 | 69.5% | 20.6% | 7.6% | 2.2% | 0.17% |
| Mar 2026 | 72.4% | 17.5% | 7.6% | 2.3% | 0.14% |
| Apr 2026 | 72% | 16.8% | 8.9% | 1.8% | 0.43% |
| May 2026 | 65.7% | 18.7% | 12.9% | 2.5% | 0.19% |
| Jun 2026 | 68.7% | 20.6% | 8.6% | 1.8% | 0.33% |
| Jul 2026 | 69.9% | 16.8% | 11.2% | 1.8% | 0.34% |
| Aug 2026 | 62.7% | 23.1% | 11.8% | 1.9% | 0.45% |
| Sep 2026 | — | — | — | — | — |
How has the Memo and Truescope comparison changed over the last 12 months?
3 findings
- Truescope was ahead of Memo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Memo’s estimated Share of Search among earned media measurement platforms worldwide moved from 1.8% to 1.9%, and its estimated monthly branded searches moved from 260 to 170.
- Across the 11 months ending August 2026, Truescope’s estimated Share of Search among earned media measurement platforms worldwide moved from 7.3% to 11.8%, and its estimated monthly branded searches moved from 1.1K to 1K.
How did search popularity change for earned media measurement platforms worldwide in August 2026?
2 changes
In August 2026, Truescope gained estimated Share of Search among earned media measurement platforms worldwide, from 11.2% to 11.8%.
Estimated monthly branded searches for Memo worldwide fell 34.6% over 11 measured months, from 260 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Memo’s and Truescope’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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