Brandwave

Maxima vs Sufix:Which is more popular by branded search?

In August 2026, Maxima had more branded searches than Sufix among fishing line brands worldwide. Maxima was estimated to have 1M branded searches compared to Sufix’s 9.9K, and held a 96.7% Share of Search versus Sufix’s 0.96%. These are worldwide searches for English-language branded terms.

Share of Search among fishing line brands worldwide in August 2026Which is more popular in search, Maxima or Sufix?
Maxima96.7%1M searches
vs
Sufix0.96%9.9K searches

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Which is more popular in search, Maxima or Sufix?

Compare the fishing line brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Maxima and Sufix among fishing line brands worldwide, by month

Share of Search by month for Maxima, Sufix. The figures are in the table below the chart.

View monthly share of search table
MonthMaximaBerkleySufixPowerProSeaguarSpiderWire
Oct 202595.9%0.77%1.7%0.63%0.42%0.51%
Nov 202595.9%0.77%1.7%0.77%0.42%0.42%
Dec 202596.3%0.77%1.4%0.63%0.42%0.42%
Jan 202695.8%0.77%1.7%0.77%0.51%0.42%
Feb 202695.3%0.93%2.1%0.76%0.51%0.41%
Mar 202694.7%1.7%1.7%0.76%0.62%0.51%
Apr 202695.8%1.2%1.4%0.63%0.52%0.42%
May 202695.5%1.7%1.2%0.63%0.42%0.52%
Jun 202695.5%1.7%1.2%0.63%0.42%0.52%
Jul 202696.4%1.2%0.95%0.64%0.42%0.42%
Aug 202696.7%0.96%0.96%0.52%0.43%0.43%
Sep 2026——————

How has the Maxima and Sufix comparison changed over the last 12 months?

  • Maxima was ahead of Sufix in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Maxima’s estimated Share of Search among fishing line brands worldwide moved from 95.9% to 96.7%, and its estimated monthly branded searches moved from 823K to 1M.
  • Across the 11 months ending August 2026, Sufix’s estimated Share of Search among fishing line brands worldwide moved from 1.7% to 0.96%, and its estimated monthly branded searches moved from 14.8K to 9.9K.

How did search popularity change for fishing line brands worldwide in August 2026?

  1. Estimated monthly branded searches for Maxima worldwide rose 21.5% over 11 measured months, from 823K to 1M in August 2026.

  2. Estimated monthly branded searches for Sufix worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Maxima’s and Sufix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Maxima

1 branded search term

  • maxima

Sufix

1 branded search term

  • sufix

How the Brand Demand Index is measured

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