Master Builders Solutions vs Soudal:Which is more popular?
In September 2026, Soudal had more branded searches than Master Builders Solutions among construction chemical brands worldwide. Soudal had about 49,500 branded searches, while Master Builders Solutions had 5,400. Soudal made up 8.6% of all construction chemical brand searches we track, and Master Builders Solutions accounted for 0.93%. When we asked ChatGPT and Google AI Overviews about construction chemical brands, Master Builders Solutions appeared in two of the five answers and Soudal in one. Master Builders Solutions was mentioned before Soudal in two out of three answers.
Who do people search for more?
Soudal, about 9 searches for every 1 for Master Builders Solutions
Who does AI mention more?
Master Builders Solutions, mentioned in 2 of 5 answers, Soudal in 1
Who does AI recommend more?
Master Builders Solutions, named ahead of Soudal in 2 of 3 answers
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Top construction chemical brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Master Builders Solutions was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Soudal was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Master Builders Solutions was listed before Soudal in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sika5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mapei2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Master Builders Solutions2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bostik1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Soudal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fosroc1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about construction chemical brands
5 answers
Asked ChatGPT
“Which construction chemical brand should I buy?”
Asked ChatGPT
“What are the best construction chemical brands?”
Asked ChatGPT
“What's the best construction chemical brand for sealants and adhesives?”
Searched Google, AI Overview
“sealant brand”
- 1Sika
- 1
Searched Google, AI Overview
“waterproofing chemical brands”
- 1Sika
- 1
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Master Builders Solutions or Soudal more popular in search?
This chart shows how often people search Google for Master Builders Solutions and Soudal by name. Each line represents a brand's share of searches for all six construction chemical brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Soudal, Master Builders Solutions. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sika | Mapei | Bostik | Soudal | Fosroc | Master Builders Solutions |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.9% | 20.9% | 9.4% | 7.7% | 4.2% | 1% |
| Nov 2025 | 50.2% | 27.5% | 10.1% | 6.8% | 4.5% | 0.9% |
| Dec 2025 | 57.3% | 20.9% | 9.4% | 6.3% | 5.2% | 0.84% |
| Jan 2026 | 53.2% | 23.9% | 10.7% | 7.2% | 3.9% | 1.2% |
| Feb 2026 | 53.3% | 23.9% | 10.7% | 7.2% | 3.9% | 0.96% |
| Mar 2026 | 57.4% | 21.1% | 9.4% | 7.7% | 3.5% | 0.84% |
| Apr 2026 | 51.9% | 23.3% | 10.4% | 8.5% | 4.7% | 1.1% |
| May 2026 | 53% | 23.8% | 8.7% | 8.7% | 4.8% | 0.95% |
| Jun 2026 | 53.9% | 24.2% | 8.9% | 7.3% | 4.9% | 0.97% |
| Jul 2026 | 53% | 23.8% | 8.7% | 8.7% | 4.8% | 0.95% |
| Aug 2026 | 56.4% | 20.6% | 9.3% | 7.6% | 5.1% | 1% |
| Sep 2026 | 52% | 23.3% | 10.5% | 8.6% | 4.7% | 0.93% |
How has the Master Builders Solutions and Soudal comparison changed over the last 12 months?
3 findings
- Soudal was ahead of Master Builders Solutions in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Master Builders Solutions’ share of searches among construction chemical brands worldwide moved from 1% to 0.93%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Soudal’s share of searches among construction chemical brands worldwide moved from 7.7% to 8.6%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for construction chemical brands worldwide in September 2026?
2 changes
In September 2026, Soudal gained share of searches among construction chemical brands worldwide, from 7.6% to 8.6%.
Estimated monthly branded searches for Master Builders Solutions worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Master Builders Solutions’ and Soudal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Master Builders Solutions
1 branded search term
- master builders solutions
Soudal
1 branded search term
- soudal
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