Marca vs Rico:Which is more popular by branded search?
In August 2026, Marca had more branded searches than Rico among reed brands worldwide. Marca was estimated to have 37.2M branded searches compared to Rico’s 1.3K, and held a 99% Share of Search versus Rico’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Marca or Rico?
Compare the reed brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Marca, Rico. The figures are in the table below the chart.
View monthly share of search table
| Month | Marca | Gonzalez | D'Addario | Legere | Vandoren | Rico |
|---|---|---|---|---|---|---|
| Oct 2025 | 98.8% | 0.65% | 0.44% | 0.07% | 0.05% | <0.01% |
| Nov 2025 | 98.9% | 0.54% | 0.44% | 0.07% | 0.05% | <0.01% |
| Dec 2025 | 98.8% | 0.54% | 0.54% | 0.07% | 0.05% | <0.01% |
| Jan 2026 | 99% | 0.44% | 0.44% | 0.06% | 0.04% | <0.01% |
| Feb 2026 | 98.8% | 0.54% | 0.54% | 0.06% | 0.05% | <0.01% |
| Mar 2026 | 98.9% | 0.53% | 0.44% | 0.06% | 0.04% | <0.01% |
| Apr 2026 | 99% | 0.53% | 0.36% | 0.06% | 0.03% | <0.01% |
| May 2026 | 99% | 0.53% | 0.36% | 0.06% | 0.04% | <0.01% |
| Jun 2026 | 99.2% | 0.44% | 0.29% | 0.04% | 0.03% | <0.01% |
| Jul 2026 | 99% | 0.54% | 0.36% | 0.04% | 0.03% | <0.01% |
| Aug 2026 | 99% | 0.54% | 0.36% | 0.04% | 0.03% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Marca and Rico comparison changed over the last 12 months?
3 findings
- Marca was ahead of Rico in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Marca’s estimated Share of Search among reed brands worldwide moved from 98.8% to 99%, and its estimated monthly branded searches moved from 30.4M to 37.2M.
- Across the 11 months ending August 2026, Rico’s estimated Share of Search among reed brands worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for reed brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Marca worldwide rose 22.4% over 11 measured months, from 30.4M to 37.2M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Marca’s and Rico’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.