Mapbox vs SafeGraph:Which is more popular by branded search?
In August 2026, Mapbox had more branded searches than SafeGraph among geospatial analytics platforms worldwide. Mapbox was estimated to have 135K branded searches compared to SafeGraph’s 1K, and held a 31.6% Share of Search versus SafeGraph’s 0.23%. These are worldwide searches for English-language branded terms.
Follow Mapbox vs SafeGraph and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Mapbox or SafeGraph?
Compare the platforms that analyse location data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mapbox, SafeGraph. The figures are in the table below the chart.
View monthly share of search table
| Month | Esri ArcGIS | Mapbox | Foursquare | CARTO | SafeGraph |
|---|---|---|---|---|---|
| Oct 2025 | 53.6% | 29.4% | 10.8% | 5.9% | 0.43% |
| Nov 2025 | 53.6% | 29.4% | 10.8% | 5.9% | 0.34% |
| Dec 2025 | 52.3% | 28.7% | 12.9% | 5.8% | 0.34% |
| Jan 2026 | 48.6% | 32.6% | 11.9% | 6.5% | 0.38% |
| Feb 2026 | 47.9% | 32.1% | 14.4% | 5.3% | 0.37% |
| Mar 2026 | 49.3% | 27% | 18% | 5.4% | 0.31% |
| Apr 2026 | 52.3% | 28.7% | 12.9% | 5.8% | 0.33% |
| May 2026 | 47.3% | 31.7% | 14.2% | 6.4% | 0.31% |
| Jun 2026 | 47.2% | 31.7% | 14.2% | 6.4% | 0.45% |
| Jul 2026 | 47.9% | 32.2% | 11.8% | 7.9% | 0.31% |
| Aug 2026 | 47.1% | 31.6% | 11.6% | 9.5% | 0.23% |
| Sep 2026 | — | — | — | — | — |
How has the Mapbox and SafeGraph comparison changed over the last 12 months?
3 findings
- Mapbox was ahead of SafeGraph in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mapbox’s estimated Share of Search among geospatial analytics platforms worldwide moved from 29.4% to 31.6%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 11 months ending August 2026, SafeGraph’s estimated Share of Search among geospatial analytics platforms worldwide moved from 0.43% to 0.23%, and its estimated monthly branded searches moved from 2.4K to 1K.
How did search popularity change for geospatial analytics platforms worldwide in August 2026?
2 changes
In August 2026, Mapbox lost estimated Share of Search among geospatial analytics platforms worldwide, from 32.2% to 31.6%.
Estimated monthly branded searches for SafeGraph worldwide fell 58.3% over 11 measured months, from 2.4K to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mapbox’s and SafeGraph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.