Mango vs Reformation:Which is more popular by branded search?

Name: Mango vs Reformation: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Reformation had more branded searches than Mango among dresses worldwide. Reformation was estimated to have 165K branded searches compared to Mango’s 90, and held a 0.28% Share of Search versus Mango’s <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among dresses worldwide in August 2026Which is more popular in search, Mango or Reformation?

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Which is more popular in search, Mango or Reformation?

Compare the dresses people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mango and Reformation among dresses worldwide, by month

Month	Zara	H&M	ASOS	Lulus	Reformation	Mango
Oct 2025	58.2%	31.9%	9.6%	0.21%	0.14%	<0.01%
Nov 2025	61.8%	27.7%	10.2%	0.15%	0.15%	<0.01%
Dec 2025	63%	28.3%	8.5%	0.13%	0.13%	<0.01%
Jan 2026	61.8%	27.6%	10.2%	0.22%	0.18%	<0.01%
Feb 2026	61.7%	27.6%	10.1%	0.33%	0.22%	<0.01%
Mar 2026	61.7%	27.5%	10.1%	0.41%	0.27%	<0.01%
Apr 2026	61.7%	27.5%	10.1%	0.41%	0.27%	<0.01%
May 2026	58%	31.8%	9.5%	0.38%	0.31%	<0.01%
Jun 2026	59.1%	32.4%	7.9%	0.32%	0.26%	<0.01%
Jul 2026	62.9%	28.1%	8.5%	0.34%	0.28%	<0.01%
Aug 2026	62.9%	28.1%	8.5%	0.34%	0.28%	<0.01%
Sep 2026	—	—	—	—	—	—

How has the Mango and Reformation comparison changed over the last 12 months?

3 findings

Reformation was ahead of Mango in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Mango’s estimated Share of Search among dresses worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 70 to 90.
Across the 11 months ending August 2026, Reformation’s estimated Share of Search among dresses worldwide moved from 0.14% to 0.28%, and its estimated monthly branded searches moved from 90.5K to 165K.

How did search popularity change for dresses worldwide in August 2026?

2 changes

Estimated monthly branded searches for Reformation worldwide rose 82.3% over 11 measured months, from 90.5K to 165K in August 2026.
Estimated monthly branded searches for Mango worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Mango’s and Reformation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.