ManageEngine AssetExplorer vs Reftab:Which is more popular?
In September 2026, Reftab had more branded searches than ManageEngine AssetExplorer among IT asset management platforms worldwide. Reftab had about 2,920 branded searches, while ManageEngine AssetExplorer had 1,000. Reftab made up 0.61% of all IT asset management platform searches we track, and ManageEngine AssetExplorer accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about IT asset management platforms, ManageEngine AssetExplorer appeared in three of the five answers and Reftab in none.
Who do people search for more?
Reftab, about 3 searches for every 1 for ManageEngine AssetExplorer
Who does AI mention more?
ManageEngine AssetExplorer, mentioned in 3 of 5 answers, Reftab in 0
Who does AI recommend more?
ManageEngine AssetExplorer, the only one of the two named
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Top IT asset management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ManageEngine AssetExplorer was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Reftab did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ServiceNow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Freshservice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Snipe-IT3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lansweeper3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- ManageEngine AssetExplorer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Asset Panda1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
InvGate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Reftab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AssetSonar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about IT asset management platforms
5 answers
Asked ChatGPT
“Which IT asset management platform should I use?”
Asked ChatGPT
“What are the best IT asset management platforms?”
Asked ChatGPT
“What's the best IT asset management platform for hardware inventory tracking?”
Searched Google, AI Overview
“asset management software”
Searched Google, AI Overview
“hardware inventory software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is ManageEngine AssetExplorer or Reftab more popular in search?
This chart shows how often people search Google for ManageEngine AssetExplorer and Reftab by name. Each line represents a brand's share of searches for all nine IT asset management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Reftab, ManageEngine AssetExplorer. The figures are in the table below the chart.
View monthly share of searches table
| Month | ServiceNow | Freshservice | Snipe-IT | Lansweeper | InvGate | Asset Panda | Reftab | ManageEngine AssetExplorer | AssetSonar |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.5% | 6.9% | 5.7% | 5.7% | 1.4% | 1.7% | 0.62% | 0.33% | 0.15% |
| Nov 2025 | 76.4% | 6.8% | 6.9% | 5.6% | 1.4% | 1.7% | 0.75% | 0.33% | 0.12% |
| Dec 2025 | 78.4% | 7% | 5.8% | 4.7% | 1.4% | 1.7% | 0.52% | 0.28% | 0.13% |
| Jan 2026 | 78.6% | 7% | 5.8% | 4.7% | 1.2% | 1.7% | 0.51% | 0.28% | 0.13% |
| Feb 2026 | 79.7% | 5.8% | 5.9% | 4.8% | 1.2% | 1.8% | 0.51% | 0.23% | 0.13% |
| Mar 2026 | 77.3% | 6.9% | 7% | 4.6% | 1.4% | 1.7% | 0.62% | 0.27% | 0.1% |
| Apr 2026 | 82.1% | 6% | 5% | 4% | 0.99% | 1.2% | 0.43% | 0.19% | 0.09% |
| May 2026 | 82.8% | 6.1% | 5% | 3.3% | 1% | 1.2% | 0.36% | 0.15% | 0.09% |
| Jun 2026 | 82.7% | 6.1% | 5% | 3.3% | 1% | 1.2% | 0.36% | 0.15% | 0.09% |
| Jul 2026 | 80.3% | 5.9% | 5.9% | 4.8% | 1.2% | 1.2% | 0.43% | 0.18% | 0.09% |
| Aug 2026 | 78.7% | 7.1% | 5.8% | 4.7% | 1.4% | 1.4% | 0.51% | 0.21% | 0.1% |
| Sep 2026 | 77.2% | 8.5% | 5.7% | 4.6% | 1.7% | 1.4% | 0.61% | 0.21% | 0.1% |
How has the ManageEngine AssetExplorer and Reftab comparison changed over the last 12 months?
3 findings
- Reftab was ahead of ManageEngine AssetExplorer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ManageEngine AssetExplorer’s share of searches among IT asset management platforms worldwide moved from 0.33% to 0.21%, and its estimated monthly branded searches moved from 1.9K to 1K.
- Across the 12 months ending September 2026, Reftab’s share of searches among IT asset management platforms worldwide moved from 0.62% to 0.61%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for IT asset management platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for ManageEngine AssetExplorer worldwide fell 47.4% over 12 measured months, from 1.9K to 1K in September 2026.
Estimated monthly branded searches for Reftab worldwide fell 19.3% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using ManageEngine AssetExplorer’s and Reftab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ManageEngine AssetExplorer
1 branded search term
- manageengine assetexplorer
Reftab
2 branded search terms
- reftab
- reftab app
Other head-to-heads among IT asset management platforms
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