Magic Eden vs Rarible:Which is more popular by branded search?
In August 2026, Magic Eden had more branded searches than Rarible among NFT marketplaces worldwide. Magic Eden was estimated to have 22.2K branded searches compared to Rarible’s 6.6K, and held a 6.7% Share of Search versus Rarible’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Magic Eden or Rarible?
Compare the marketplaces people trade digital collectibles on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Magic Eden, Rarible. The figures are in the table below the chart.
View monthly share of search table
| Month | OpenSea | Magic Eden | Rarible | Blur | Foundation |
|---|---|---|---|---|---|
| Oct 2025 | 81.1% | 13.3% | 4% | 1.2% | 0.42% |
| Nov 2025 | 80.4% | 13.2% | 4.8% | 1.2% | 0.43% |
| Dec 2025 | 78.1% | 15.7% | 4.7% | 0.92% | 0.51% |
| Jan 2026 | 81% | 13.3% | 4% | 1.2% | 0.53% |
| Feb 2026 | 81.2% | 13.4% | 4% | 0.96% | 0.53% |
| Mar 2026 | 86.1% | 9.5% | 2.8% | 1% | 0.56% |
| Apr 2026 | 84.9% | 9.4% | 3.4% | 1.5% | 0.8% |
| May 2026 | 87.2% | 7.9% | 3.5% | 1% | 0.38% |
| Jun 2026 | 85.8% | 9.4% | 3.4% | 0.99% | 0.37% |
| Jul 2026 | 85.3% | 9.4% | 4.2% | 0.83% | 0.37% |
| Aug 2026 | 90.5% | 6.7% | 2% | 0.57% | 0.22% |
| Sep 2026 | — | — | — | — | — |
How has the Magic Eden and Rarible comparison changed over the last 12 months?
3 findings
- Magic Eden was ahead of Rarible in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Magic Eden’s estimated Share of Search among NFT marketplaces worldwide moved from 13.3% to 6.7%, and its estimated monthly branded searches moved from 60.5K to 22.2K.
- Across the 11 months ending August 2026, Rarible’s estimated Share of Search among NFT marketplaces worldwide moved from 4% to 2%, and its estimated monthly branded searches moved from 18.1K to 6.6K.
How did search popularity change for NFT marketplaces worldwide in August 2026?
2 changes
In August 2026, Magic Eden lost estimated Share of Search among NFT marketplaces worldwide, from 9.4% to 6.7%.
In August 2026, Rarible lost estimated Share of Search among NFT marketplaces worldwide, from 4.2% to 2%.
How each brand is measured
Brandwave collects information about searches that people make online using Magic Eden’s and Rarible’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Magic Eden
1 branded search term
- magic eden
Rarible
1 branded search term
- rarible
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.