MagCloud vs Newspaper Club:Which is more popular by branded search?
In August 2026, MagCloud and Newspaper Club were level on Share of Search among print magazine platforms worldwide, with an estimated 4.4K branded searches each, at 4.1% estimated Share of Search each. These are worldwide searches for English-language branded terms.
Follow MagCloud vs Newspaper Club and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, MagCloud or Newspaper Club?
Compare the services used to print magazines and books. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MagCloud, Newspaper Club. The figures are in the table below the chart.
View monthly share of search table
| Month | Blurb | Mixam | MagCloud | Newspaper Club | PrintNinja |
|---|---|---|---|---|---|
| Oct 2025 | 78.8% | 13% | 2.6% | 3.2% | 2.6% |
| Nov 2025 | 72.7% | 17.9% | 2.9% | 3.6% | 2.9% |
| Dec 2025 | 69.1% | 20.7% | 4.1% | 2.7% | 3.4% |
| Jan 2026 | 72.2% | 17.8% | 3.5% | 3.5% | 2.9% |
| Feb 2026 | 72.3% | 17.7% | 3.5% | 3.5% | 2.9% |
| Mar 2026 | 69.1% | 20.7% | 3.4% | 4.1% | 2.7% |
| Apr 2026 | 68.1% | 20.4% | 4.1% | 4.1% | 3.3% |
| May 2026 | 69.1% | 20.7% | 3.4% | 4.1% | 2.7% |
| Jun 2026 | 65.2% | 23.9% | 3.9% | 3.9% | 3.2% |
| Jul 2026 | 64.7% | 23.7% | 3.8% | 3.8% | 3.8% |
| Aug 2026 | 68.1% | 20.4% | 4.1% | 4.1% | 3.3% |
| Sep 2026 | — | — | — | — | — |
How has the MagCloud and Newspaper Club comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: MagCloud took it in December 2025, Newspaper Club took it in March 2026.
- Across the 11 months ending August 2026, MagCloud’s estimated Share of Search among print magazine platforms worldwide moved from 2.6% to 4.1%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 11 months ending August 2026, Newspaper Club’s estimated Share of Search among print magazine platforms worldwide moved from 3.2% to 4.1%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for print magazine platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Newspaper Club worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using MagCloud’s and Newspaper Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MagCloud
1 branded search term
- magcloud
Newspaper Club
1 branded search term
- newspaper club
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.