LTK vs The Influencer Marketing Factory:Which is searched more?
In September 2026, LTK had more branded searches than The Influencer Marketing Factory among creator network platforms worldwide. LTK had about 150,000 branded searches, while The Influencer Marketing Factory had 1,600. LTK made up 72.8% of all creator network platform searches we track, and The Influencer Marketing Factory accounted for 0.78%. These are worldwide searches for English-language branded terms.
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Is LTK or The Influencer Marketing Factory more popular in search?
Compare the networks that connect brands with many creators. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for LTK, The Influencer Marketing Factory. The figures are in the table below the chart.
View monthly share of searches table
| Month | LTK | Collabstr | AnyMind Group | Viral Nation | The Influencer Marketing Factory | Onalytica | Find Your Influence | Aspire |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.4% | 10.1% | 6.7% | 2% | 0.58% | 0.12% | 0.1% | <0.01% |
| Nov 2025 | 82.7% | 8.4% | 6.2% | 2% | 0.49% | 0.08% | 0.08% | <0.01% |
| Dec 2025 | 80.6% | 10.1% | 6.2% | 2.5% | 0.49% | 0.08% | 0.1% | 0.01% |
| Jan 2026 | 73.6% | 13.3% | 8.1% | 4% | 0.76% | 0.1% | 0.13% | <0.01% |
| Feb 2026 | 71% | 15.7% | 8.5% | 3.8% | 0.62% | 0.18% | 0.15% | <0.01% |
| Mar 2026 | 72.6% | 13.4% | 10% | 3.3% | 0.53% | 0.13% | 0.11% | 0.01% |
| Apr 2026 | 74% | 13.6% | 8.3% | 3.3% | 0.53% | 0.11% | 0.11% | 0.01% |
| May 2026 | 81.9% | 8.6% | 6.4% | 2.6% | 0.41% | 0.07% | 0.08% | <0.01% |
| Jun 2026 | 81.8% | 8.6% | 6.4% | 2.6% | 0.51% | 0.07% | 0.08% | <0.01% |
| Jul 2026 | 70.7% | 15.6% | 9.5% | 3.1% | 0.76% | 0.12% | 0.1% | 0.01% |
| Aug 2026 | 70.7% | 15.6% | 9.5% | 3.1% | 0.9% | 0.1% | 0.08% | <0.01% |
| Sep 2026 | 72.8% | 13.2% | 9.8% | 3.2% | 0.78% | 0.16% | 0.08% | 0.01% |
How has the LTK and The Influencer Marketing Factory comparison changed over the last 12 months?
3 findings
- LTK was ahead of The Influencer Marketing Factory in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LTK’s share of searches among creator network platforms worldwide moved from 80.4% to 72.8%, and its estimated monthly branded searches moved from 264K to 150K.
- Across the 12 months ending September 2026, The Influencer Marketing Factory’s share of searches among creator network platforms worldwide moved from 0.58% to 0.78%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for creator network platforms worldwide in September 2026?
2 changes
In September 2026, LTK gained share of searches among creator network platforms worldwide, from 70.7% to 72.8%.
Estimated monthly branded searches for The Influencer Marketing Factory worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using LTK’s and The Influencer Marketing Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LTK
2 branded search terms
- ltk
- ltk creator
The Influencer Marketing Factory
1 branded search term
- the influencer marketing factory
Other head-to-heads among creator network platforms
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