Brandwave

Loctite vs TotalBoat:Which is more popular?

In September 2026, Loctite had more branded searches than TotalBoat among epoxy brands worldwide. Loctite had about 246,000 branded searches, while TotalBoat had 5,400. Loctite made up 35.7% of all epoxy brand searches we track, and TotalBoat accounted for 0.78%. When we asked ChatGPT and Google AI Overviews about epoxy brands, TotalBoat appeared in three of the five answers and Loctite in two. Loctite was mentioned before TotalBoat in two out of three answers.

Among epoxy brands worldwide in September 2026

Who do people search for more?

Loctite, about 46 searches for every 1 for TotalBoat

Loctite 246K searchesTotalBoat 5.4K searches

Who does AI mention more?

TotalBoat, mentioned in 3 of 5 answers, Loctite in 2

TotalBoat in 3 of 5Loctite in 2 of 5

Who does AI recommend more?

Loctite, named ahead of TotalBoat in 2 of 3 answers

Loctite first in 2TotalBoat first in 1

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Top epoxy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TotalBoat was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Loctite was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Loctite was listed before TotalBoat in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gorilla Glue1st
  2. J-B Weld2nd
  3. TotalBoat3rd
  4. Loctite4th
  5. Araldite–
  6. Tenax–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gorilla Glue3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • J-B Weld3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TotalBoat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loctite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Araldite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tenax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about epoxy brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Loctite or TotalBoat more popular in search?

This chart shows how often people search Google for Loctite and TotalBoat by name. Each line represents a brand's share of searches for all six epoxy brands we track, month by month, from English-language searches worldwide.

Loctite and TotalBoat among epoxy brands worldwide, by month

Share of searches by month for Loctite, TotalBoat. The figures are in the table below the chart.

View monthly share of searches table
MonthLoctiteGorilla GlueJ-B WeldAralditeTenaxTotalBoat
Oct 202536.1%29.5%16.1%13.3%4%0.97%
Nov 202538.2%25.6%17.1%14.1%4.2%0.84%
Dec 202534.7%28.5%15.6%15.6%4.7%0.93%
Jan 202638.2%25.6%17.1%14.1%4.2%0.84%
Feb 202639.4%26.4%14.5%14.5%4.3%0.86%
Mar 202636.4%24.4%20%13.4%4.9%0.98%
Apr 202636.6%24.6%20.1%13.5%4%1.2%
May 202635.6%23.9%19.5%15.9%3.9%1.2%
Jun 202637.3%20.5%20.5%16.7%4.1%1%
Jul 202635.7%23.9%19.6%15.9%3.9%0.96%
Aug 202635.7%23.9%19.6%15.9%3.9%0.96%
Sep 202635.7%24%19.6%16%3.9%0.78%

How has the Loctite and TotalBoat comparison changed over the last 12 months?

3 findings
  • Loctite was ahead of TotalBoat in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Loctite’s share of searches among epoxy brands worldwide moved from 36.1% to 35.7%, and its estimated monthly branded searches held steady at 246K.
  • Across the 12 months ending September 2026, TotalBoat’s share of searches among epoxy brands worldwide moved from 0.97% to 0.78%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

How did search popularity change for epoxy brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for TotalBoat worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Loctite’s and TotalBoat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Loctite

1 branded search term

  • loctite

TotalBoat

1 branded search term

  • totalboat

How the Brand Demand Index is measured

Other head-to-heads among epoxy brands

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