LloydsDirect vs Pharmacy2U:Which is more popular by branded search?
In August 2026, Pharmacy2U had more branded searches than LloydsDirect among prescription delivery services worldwide. Pharmacy2U was estimated to have 165K branded searches compared to LloydsDirect’s 210, and held a 23.9% Share of Search versus LloydsDirect’s 0.03%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, LloydsDirect or Pharmacy2U?
Compare the prescription delivery services people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pharmacy2U, LloydsDirect. The figures are in the table below the chart.
View monthly share of search table
| Month | Express Scripts | Pharmacy2U | Alto Pharmacy | Capsule | PillPack | LloydsDirect |
|---|---|---|---|---|---|---|
| Oct 2025 | 69.5% | 20.9% | 4.2% | 3.4% | 1.9% | 0.11% |
| Nov 2025 | 69.6% | 20.9% | 4.2% | 3.4% | 1.9% | 0.09% |
| Dec 2025 | 70.1% | 21% | 3.5% | 3.5% | 1.9% | 0.08% |
| Jan 2026 | 70.2% | 21% | 3.5% | 3.5% | 1.9% | 0.06% |
| Feb 2026 | 69.6% | 20.9% | 4.2% | 3.4% | 1.9% | 0.06% |
| Mar 2026 | 69.1% | 20.7% | 4.2% | 4.2% | 1.9% | 0.06% |
| Apr 2026 | 69.6% | 20.9% | 4.2% | 3.4% | 1.9% | 0.05% |
| May 2026 | 65.2% | 23.9% | 4.8% | 3.9% | 2.1% | 0.05% |
| Jun 2026 | 65.4% | 24% | 4.8% | 3.9% | 1.8% | 0.05% |
| Jul 2026 | 65.4% | 24% | 4.8% | 3.9% | 1.8% | 0.05% |
| Aug 2026 | 65.2% | 23.9% | 4.8% | 3.9% | 2.1% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the LloydsDirect and Pharmacy2U comparison changed over the last 12 months?
3 findings
- Pharmacy2U was ahead of LloydsDirect in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LloydsDirect’s estimated Share of Search among prescription delivery services worldwide moved from 0.11% to 0.03%, and its estimated monthly branded searches moved from 880 to 210.
- Across the 11 months ending August 2026, Pharmacy2U’s estimated Share of Search among prescription delivery services worldwide moved from 20.9% to 23.9%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for prescription delivery services worldwide in August 2026?
1 change
Estimated monthly branded searches for LloydsDirect worldwide fell 76.1% over 11 measured months, from 880 to 210 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using LloydsDirect’s and Pharmacy2U’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LloydsDirect
1 branded search term
- lloyds direct
Pharmacy2U
1 branded search term
- pharmacy 2u
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.