Brandwave

LiveWire vs Zero Motorcycles:Which is more popular?

In September 2026, Zero Motorcycles had more branded searches than LiveWire among electric motorbike brands worldwide. Zero Motorcycles had about 49,500 branded searches, while LiveWire had 9,900. Zero Motorcycles made up 2.6% of all electric motorbike brand searches we track, and LiveWire accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about electric motorbike brands, LiveWire and Zero Motorcycles each appeared in three of the five answers. Zero Motorcycles was mentioned before LiveWire in two out of three answers.

Among electric motorbike brands worldwide in September 2026

Who do people search for more?

Zero Motorcycles, about 5 searches for every 1 for LiveWire

Zero Motorcycles 49.5K searchesLiveWire 9.9K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

LiveWire in 3 of 5Zero Motorcycles in 3 of 5

Who does AI recommend more?

Zero Motorcycles, named ahead of LiveWire in 2 of 3 answers

Zero Motorcycles first in 2LiveWire first in 1

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Top electric motorbike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LiveWire was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zero Motorcycles was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Zero Motorcycles was listed before LiveWire in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zero Motorcycles1st
  2. LiveWire2nd
  3. Talaria3rd
  4. Stark Future3rd
  5. Sur-Ron5th
  6. Super73–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zero Motorcycles3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LiveWire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stark Future2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sur-Ron1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Talaria1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Super730 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about electric motorbike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is LiveWire or Zero Motorcycles more popular in search?

This chart shows how often people search Google for LiveWire and Zero Motorcycles by name. Each line represents a brand's share of searches for all six electric motorbike brands we track, month by month, from English-language searches worldwide.

LiveWire and Zero Motorcycles among electric motorbike brands worldwide, by month

Share of searches by month for Zero Motorcycles, LiveWire. The figures are in the table below the chart.

View monthly share of searches table
MonthSur-RonTalariaSuper73Zero MotorcyclesStark FutureLiveWire
Oct 202568.9%20.7%4.2%3.4%2.3%0.56%
Nov 202570.4%21.2%3.5%2.9%1.6%0.46%
Dec 202573.2%17.9%3.6%2.9%2%0.39%
Jan 202673.2%17.9%3.6%2.9%2%0.39%
Feb 202668.4%20.4%4.1%4.1%2.3%0.67%
Mar 202673%18%3.6%3%2%0.48%
Apr 202673.9%18.1%3%3%1.6%0.4%
May 202673.7%18.1%3.6%2.4%1.6%0.49%
Jun 202677.4%15.5%3.1%2.1%1.4%0.42%
Jul 202679.6%13.1%3.2%2.1%1.4%0.53%
Aug 202679.8%13.1%3.2%2.2%1.2%0.53%
Sep 202679.4%13%2.6%2.6%1.8%0.52%

How has the LiveWire and Zero Motorcycles comparison changed over the last 12 months?

3 findings

How did search popularity change for electric motorbike brands worldwide in September 2026?

2 changes
  1. Zero Motorcycles’ share of searches among electric motorbike brands worldwide has gained ground for 3 months in a row, from 2.1% to 2.6% in September 2026.

  2. Estimated monthly branded searches for LiveWire worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using LiveWire’s and Zero Motorcycles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LiveWire

1 branded search term

  • livewire motorcycle

Zero Motorcycles

1 branded search term

  • zero motorcycles

How the Brand Demand Index is measured

Other head-to-heads among electric motorbike brands

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