Littledata vs Northbeam:Which is more popular?
In September 2026, Littledata had more branded searches than Northbeam among ecommerce analytics platforms worldwide. Littledata had about 800 branded searches, while Northbeam had 110. Littledata made up 2% of all ecommerce analytics platform searches we track, and Northbeam accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about ecommerce analytics platforms, Northbeam appeared in four of the five answers and Littledata in none.
Who do people search for more?
Littledata, about 7 searches for every 1 for Northbeam
Who does AI mention more?
Northbeam, mentioned in 4 of 5 answers, Littledata in 0
Who does AI recommend more?
Northbeam, the only one of the two named
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Top ecommerce analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Northbeam was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Littledata did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Triple Whale1st- Northbeam2nd
Polar Analytics3rd
Lifetimely4th
Daasity5th- Littledata–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Triple Whale5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Northbeam4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Polar Analytics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lifetimely1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Daasity1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Littledata0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ecommerce analytics platforms
5 answers
Asked ChatGPT
“Which ecommerce analytics platform should I use?”
Asked ChatGPT
“What are the best ecommerce analytics platforms?”
Asked ChatGPT
“What's the best ecommerce analytics platform for store sales data?”
Searched Google, AI Overview
“ecommerce analytics platform”
Searched Google, AI Overview
“shopify analytics tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Littledata or Northbeam more popular in search?
This chart shows how often people search Google for Littledata and Northbeam by name. Each line represents a brand's share of searches for all six ecommerce analytics platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Littledata, Northbeam. The figures are in the table below the chart.
View monthly share of searches table
| Month | Triple Whale | Polar Analytics | Lifetimely | Littledata | Daasity | Northbeam |
|---|---|---|---|---|---|---|
| Oct 2025 | 83% | 7.6% | 4.6% | 2.8% | 1.9% | 0.18% |
| Nov 2025 | 84.7% | 6.4% | 4.6% | 2.6% | 1.6% | 0.13% |
| Dec 2025 | 84.9% | 6.8% | 4% | 2.2% | 2% | 0.11% |
| Jan 2026 | 86.1% | 5.7% | 4.1% | 2.3% | 1.7% | 0.09% |
| Feb 2026 | 83.6% | 6.8% | 4.9% | 2.6% | 2% | 0.11% |
| Mar 2026 | 84.4% | 6.7% | 4.7% | 2.5% | 1.6% | 0.11% |
| Apr 2026 | 84.9% | 7.1% | 4.2% | 2.3% | 1.4% | 0.12% |
| May 2026 | 84% | 8.6% | 3.4% | 2.4% | 1.4% | 0.17% |
| Jun 2026 | 84.1% | 8.6% | 3.4% | 2.3% | 1.4% | 0.12% |
| Jul 2026 | 84.1% | 8.3% | 3.9% | 2.2% | 1.3% | 0.19% |
| Aug 2026 | 84.2% | 8.2% | 3.8% | 2.3% | 1.3% | 0.19% |
| Sep 2026 | 86.1% | 7.1% | 3.3% | 2% | 1.2% | 0.27% |
How has the Littledata and Northbeam comparison changed over the last 12 months?
3 findings
- Littledata was ahead of Northbeam in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Littledata’s share of searches among ecommerce analytics platforms worldwide moved from 2.8% to 2%, and its estimated monthly branded searches moved from 1.1K to 800.
- Across the 12 months ending September 2026, Northbeam’s share of searches among ecommerce analytics platforms worldwide moved from 0.18% to 0.27%, and its estimated monthly branded searches moved from 70 to 110.
How did search popularity change for ecommerce analytics platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for Northbeam worldwide rose 57.1% over 12 measured months, from 70 to 110 in September 2026.
Estimated monthly branded searches for Littledata worldwide fell 25.9% over 12 measured months, from 1.1K to 800 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Littledata’s and Northbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Littledata
3 branded search terms
- littledata
- littledata shopify
- littledata.io
Northbeam
1 branded search term
- northbeam apex
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