Linnworks vs Zoho Inventory:Which is more popular?
In September 2026, Zoho Inventory had more branded searches than Linnworks among order management platforms worldwide. Zoho Inventory had about 60,500 branded searches, while Linnworks had 6,600. Zoho Inventory made up 12.9% of all order management platform searches we track, and Linnworks accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about order management platforms, Zoho Inventory appeared in four of the five answers and Linnworks in three. Linnworks and Zoho Inventory were each mentioned first in two of the four answers.
Who do people search for more?
Zoho Inventory, about 9 searches for every 1 for Linnworks
Who does AI mention more?
Zoho Inventory, mentioned in 4 of 5 answers, Linnworks in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top order management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zoho Inventory was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Linnworks was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Linnworks and Zoho Inventory were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Linnworks1st
Cin72nd- Zoho Inventory3rd
Brightpearl4th
NetSuite5th
ShipHero–
Orderhive–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zoho Inventory4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cin73 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Linnworks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NetSuite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Brightpearl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ShipHero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Orderhive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about order management platforms
5 answers
Asked ChatGPT
“Which order management platform should I use?”
Asked ChatGPT
“What are the best order management platforms?”
Asked ChatGPT
“What's the best order management platform for tracking stock and orders?”
Searched Google, AI Overview
“ecommerce order management”
Searched Google, AI Overview
“order management system”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Linnworks or Zoho Inventory more popular in search?
This chart shows how often people search Google for Linnworks and Zoho Inventory by name. Each line represents a brand's share of searches for all seven order management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Zoho Inventory, Linnworks. The figures are in the table below the chart.
View monthly share of searches table
| Month | NetSuite | Zoho Inventory | Cin7 | ShipHero | Linnworks | Brightpearl | Orderhive |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 78% | 12.8% | 3.9% | 2.1% | 2.1% | 0.94% | 0.07% |
| Nov 2025 | 75.4% | 15.2% | 3.7% | 2.5% | 2% | 1.1% | 0.07% |
| Dec 2025 | 76% | 15.3% | 3.2% | 2.5% | 2% | 0.91% | 0.07% |
| Jan 2026 | 74.9% | 15.1% | 4.4% | 2.5% | 2% | 1.1% | 0.08% |
| Feb 2026 | 75.9% | 15.3% | 3.8% | 2% | 2% | 0.91% | 0.05% |
| Mar 2026 | 74.8% | 15% | 4.6% | 2.5% | 2% | 1.1% | 0.05% |
| Apr 2026 | 75.3% | 15.1% | 4.6% | 2% | 2% | 0.9% | 0.04% |
| May 2026 | 75.8% | 15.2% | 3.9% | 2% | 2% | 0.91% | 0.03% |
| Jun 2026 | 75.6% | 15.2% | 4.6% | 2% | 1.7% | 0.9% | 0.03% |
| Jul 2026 | 75.6% | 15.2% | 4.6% | 2% | 1.7% | 0.9% | 0.03% |
| Aug 2026 | 78.7% | 12.9% | 4.1% | 2.1% | 1.4% | 0.77% | 0.02% |
| Sep 2026 | 78.5% | 12.9% | 4.1% | 2.1% | 1.4% | 0.94% | 0.02% |
How has the Linnworks and Zoho Inventory comparison changed over the last 12 months?
3 findings
- Zoho Inventory was ahead of Linnworks in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Linnworks’ share of searches among order management platforms worldwide moved from 2.1% to 1.4%, and its estimated monthly branded searches moved from 12.1K to 6.6K.
- Across the 12 months ending September 2026, Zoho Inventory’s share of searches among order management platforms worldwide moved from 12.8% to 12.9%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for order management platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for Linnworks worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.
Estimated monthly branded searches for Zoho Inventory worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Linnworks’ and Zoho Inventory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Linnworks
1 branded search term
- linnworks
Zoho Inventory
1 branded search term
- zoho inventory
Other head-to-heads among order management platforms
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