Brandwave

Lighthouse vs Prinz:Which is searched more?

In August 2026, Lighthouse had more branded searches than Prinz among stamp collecting brands worldwide. Lighthouse was estimated to have 823K branded searches compared to Prinz’s 40.5K, and held a 73.9% Share of Search versus Prinz’s 3.6%. These are worldwide searches for English-language branded terms.

Share of Search among stamp collecting brands worldwide in August 2026Which is more popular in search, Lighthouse or Prinz?
Lighthouse73.9%823K searches
vs
Prinz3.6%40.5K searches

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Which is more popular in search, Lighthouse or Prinz?

Compare the stamp collecting brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Lighthouse and Prinz among stamp collecting brands worldwide, by month

Share of Search by month for Lighthouse, Prinz. The figures are in the table below the chart.

View monthly share of search table
MonthLighthousePrinz
Oct 202567.8%4.1%
Nov 202564.5%5.8%
Dec 202565%4.8%
Jan 202669.8%3.4%
Feb 202671.1%4.3%
Mar 202672.1%3.5%
Apr 202671.3%4.3%
May 202670.6%4.2%
Jun 202672.1%2.9%
Jul 202665.3%7.2%
Aug 202673.9%3.6%
Sep 2026——

How has the Lighthouse and Prinz comparison changed over the last 12 months?

  • Lighthouse was ahead of Prinz in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Lighthouse’s estimated Share of Search among stamp collecting brands worldwide moved from 67.8% to 73.9%, and its estimated monthly branded searches moved from 673K to 823K.
  • Across the 11 months ending August 2026, Prinz’s estimated Share of Search among stamp collecting brands worldwide moved from 4.1% to 3.6%, and its estimated monthly branded searches held steady at 40.5K.

How did search popularity change for stamp collecting brands worldwide in August 2026?

  1. In August 2026, Lighthouse gained estimated Share of Search among stamp collecting brands worldwide, from 65.3% to 73.9%.

  2. In August 2026, Prinz lost estimated Share of Search among stamp collecting brands worldwide, from 7.2% to 3.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Lighthouse’s and Prinz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lighthouse

1 branded search term

  • lighthouse

Prinz

1 branded search term

  • prinz

How the Brand Demand Index is measured

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