Brandwave

Lifesight vs PyMC-Marketing:Which is searched more?

In September 2026, Lifesight had more branded searches than PyMC-Marketing among marketing mix modeling platforms worldwide. Lifesight had about 6,600 branded searches, while PyMC-Marketing had 720. Lifesight made up 33% of all marketing mix modeling platform searches we track, and PyMC-Marketing accounted for 3.6%. These are worldwide searches for English-language branded terms.

Share of searches among marketing mix modeling platforms worldwide in September 2026Is Lifesight or PyMC-Marketing more popular in search?
Lifesight33%6.6K searches
vs
PyMC-Marketing3.6%720 searches

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Is Lifesight or PyMC-Marketing more popular in search?

Compare platforms that model the contribution of marketing channels and support budget allocation decisions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Lifesight and PyMC-Marketing among marketing mix modeling platforms worldwide, by month

Share of searches by month for Lifesight, PyMC-Marketing. The figures are in the table below the chart.

View monthly share of searches table
MonthLifesightAnalytic PartnersGoogle MeridianMutinexLiftLabSellfortePyMC-MarketingMeta RobynKeen Decision SystemsRecastSegmentStreamMeasuredParamark
Oct 202530.4%16.6%13.4%8.8%11.1%4.1%4.6%4.8%2.3%1.5%1.5%0.97%0.09%
Nov 202527.2%18.1%12.1%9.6%12.1%4.5%4.4%4.6%2.1%1.5%3%0.71%0.05%
Dec 202531.6%17%11.1%7.6%14%4.4%4.2%3.8%2%2.1%1.2%0.82%0.12%
Jan 202632.5%17.7%11.8%7.9%11.8%5%4.3%3.9%1.6%1.7%0.84%0.79%0.1%
Feb 202631.2%17%13.7%9%11.3%4.3%4.2%3.8%1.9%1.4%1.2%0.94%0.09%
Mar 202625.6%17.1%13.8%11.4%11.4%4.3%4.2%4.6%2.3%1.6%2.3%1.3%0.09%
Apr 202625.8%17.2%13.9%11.5%11.5%4.3%4.2%4.2%2.4%1.1%2.8%0.96%0.1%
May 202627.1%14.5%18.1%12%9.5%4.5%3.6%4%2%1.4%2.4%0.7%0.1%
Jun 202629.7%13.2%16%10.5%10.5%5.6%4%3.9%2.3%1.5%1.8%0.99%0.11%
Jul 202636.2%10.4%13.2%10.4%10.4%4.9%3.9%4.4%2.2%1.5%1.4%0.99%0.05%
Aug 202631.3%13.9%13.9%11%11%5.2%5.1%3%2%1.3%0.99%1%0.12%
Sep 202633%14.5%14.5%12%9.5%4.5%3.6%3.2%1.7%1.4%1.1%1%0.1%

How has the Lifesight and PyMC-Marketing comparison changed over the last 12 months?

3 findings

How did search popularity change for marketing mix modeling platforms worldwide in September 2026?

2 changes
  1. In September 2026, Lifesight gained share of searches among marketing mix modeling platforms worldwide, from 31.3% to 33%.

  2. In September 2026, PyMC-Marketing lost share of searches among marketing mix modeling platforms worldwide, from 5.1% to 3.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lifesight’s and PyMC-Marketing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lifesight

1 branded search term

  • lifesight

PyMC-Marketing

1 branded search term

  • pymc marketing

How the Brand Demand Index is measured

Other head-to-heads among marketing mix modeling platforms

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