Lichess vs Regency Chess:Which is searched more?
In August 2026, Lichess had more branded searches than Regency Chess among chess sets worldwide. Lichess was estimated to have 7.5M branded searches compared to Regency Chess’ 1K, and held a 59.2% Share of Search versus Regency Chess’ <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lichess or Regency Chess?
Compare the chess sets people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lichess, Regency Chess. The figures are in the table below the chart.
View monthly share of search table
| Month | Lichess | Regency Chess |
|---|---|---|
| Oct 2025 | 63.6% | 0.01% |
| Nov 2025 | 63.6% | 0.02% |
| Dec 2025 | 63.7% | 0.02% |
| Jan 2026 | 59% | 0.01% |
| Feb 2026 | 63.9% | 0.01% |
| Mar 2026 | 59.2% | 0.01% |
| Apr 2026 | 59% | 0.01% |
| May 2026 | 59% | <0.01% |
| Jun 2026 | 59.2% | <0.01% |
| Jul 2026 | 63.9% | <0.01% |
| Aug 2026 | 59.2% | <0.01% |
| Sep 2026 | — | — |
How has the Lichess and Regency Chess comparison changed over the last 12 months?
3 findings
- Lichess was ahead of Regency Chess in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lichess’ estimated Share of Search among chess sets worldwide moved from 63.6% to 59.2%, and its estimated monthly branded searches held steady at 7.5M.
- Across the 11 months ending August 2026, Regency Chess’ estimated Share of Search among chess sets worldwide moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for chess sets worldwide in August 2026?
2 changes
In August 2026, Lichess lost estimated Share of Search among chess sets worldwide, from 63.9% to 59.2%.
Estimated monthly branded searches for Regency Chess worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lichess’ and Regency Chess’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lichess
1 branded search term
- lichess
Regency Chess
1 branded search term
- regency chess
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.