Brandwave

LG Outdoor vs Royalcraft:Which is more popular by branded search?

In August 2026, Royalcraft had more branded searches than LG Outdoor among garden swing brands worldwide. Royalcraft was estimated to have 2.9K branded searches compared to LG Outdoor’s 1K, and held a 5.5% Share of Search versus LG Outdoor’s 1.9%. These are worldwide searches for English-language branded terms.

Share of Search among garden swing brands worldwide in August 2026Which is more popular in search, LG Outdoor or Royalcraft?
LG Outdoor1.9%1K searches
vs
Royalcraft5.5%2.9K searches

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Which is more popular in search, LG Outdoor or Royalcraft?

Compare the garden swing brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

LG Outdoor and Royalcraft among garden swing brands worldwide, by month

Share of Search by month for Royalcraft, LG Outdoor. The figures are in the table below the chart.

View monthly share of search table
MonthKettlerCharles BentleyRoyalcraftLG OutdoorRowlinsonAlexander Rose
Oct 202582.5%7.2%7.2%0.65%2.2%0.17%
Nov 202582.5%9%6%0.27%2.2%0.12%
Dec 202583.3%7.3%7.3%0.18%1.8%0.1%
Jan 202673.5%18%6.5%0.31%1.6%0.13%
Feb 202672.7%17.8%6.4%0.7%2.2%0.31%
Mar 202671.7%17.5%6.4%1.8%2.3%0.37%
Apr 202669.5%17%7.6%3.3%2.2%0.45%
May 202670.9%17.3%6.3%2.7%2.3%0.46%
Jun 202668.6%20.5%6.1%2.2%2.2%0.36%
Jul 202668.6%20.5%6.1%2.2%2.2%0.44%
Aug 202662.3%27.9%5.5%1.9%1.9%0.6%
Sep 2026——————

How has the LG Outdoor and Royalcraft comparison changed over the last 12 months?

  • Royalcraft was ahead of LG Outdoor in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, LG Outdoor’s estimated Share of Search among garden swing brands worldwide moved from 0.65% to 1.9%, and its estimated monthly branded searches moved from 260 to 1K.
  • Across the 11 months ending August 2026, Royalcraft’s estimated Share of Search among garden swing brands worldwide moved from 7.2% to 5.5%, and its estimated monthly branded searches held steady at 2.9K.

How did search popularity change for garden swing brands worldwide in August 2026?

  1. In August 2026, Royalcraft lost estimated Share of Search among garden swing brands worldwide, from 6.1% to 5.5%.

  2. LG Outdoor’s estimated Share of Search among garden swing brands worldwide has lost ground for 3 months in a row, from 2.7% to 1.9% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using LG Outdoor’s and Royalcraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LG Outdoor

1 branded search term

  • lg outdoor furniture

Royalcraft

1 branded search term

  • royalcraft

How the Brand Demand Index is measured

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