Brandwave

Le Labo vs Maison Francis Kurkdjian:Which is more popular?

In September 2026, Le Labo had more branded searches than Maison Francis Kurkdjian among fragrance brands worldwide. Le Labo had about 1 million branded searches, while Maison Francis Kurkdjian had 296,000. Le Labo made up 5.2% of all fragrance brand searches we track, and Maison Francis Kurkdjian accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about fragrance brands, Maison Francis Kurkdjian appeared in four of the five answers and Le Labo in three. Maison Francis Kurkdjian was mentioned before Le Labo in three out of four answers that named either.

Among fragrance brands worldwide in September 2026

Who do people search for more?

Le Labo, about 3 searches for every 1 for Maison Francis Kurkdjian

Le Labo 1M searchesMaison Francis Kurkdjian 296K searches

Who does AI mention more?

Maison Francis Kurkdjian, mentioned in 4 of 5 answers, Le Labo in 3

Maison Francis Kurkdjian in 4 of 5Le Labo in 3 of 5

Who does AI recommend more?

Maison Francis Kurkdjian, named ahead of Le Labo in 3 of 4 answers

Maison Francis Kurkdjian first in 3Le Labo first in 1

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Top fragrance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Maison Francis Kurkdjian was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Le Labo was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Maison Francis Kurkdjian was listed before Le Labo in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chanel1st
  2. Dior2nd
  3. Yves Saint Laurent3rd
  4. Maison Francis Kurkdjian4th
  5. Tom Ford5th
  6. Armani Beauty6th
  7. Le Labo7th
  8. Gucci8th
  9. Versace9th
  10. Byredo10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chanel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dior4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maison Francis Kurkdjian4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tom Ford3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Versace3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yves Saint Laurent3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Le Labo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gucci2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lattafa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Byredo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

+5 more

See every answer about fragrance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Le Labo or Maison Francis Kurkdjian more popular in search?

This chart shows how often people search Google for Le Labo and Maison Francis Kurkdjian by name. Each line represents a brand's share of searches for all 15 fragrance brands we track, month by month, from English-language searches worldwide.

Le Labo and Maison Francis Kurkdjian among fragrance brands worldwide, by month

Share of searches by month for Le Labo, Maison Francis Kurkdjian. The figures are in the table below the chart.

View monthly share of searches table
MonthChanelGucciCarolina HerreraTom FordVersaceYves Saint LaurentLe LaboLattafaJo MaloneByredoDiorMaison Francis KurkdjianArmani BeautyRabanneViktor&Rolf
Oct 202537.4%17.2%6.3%6.3%7.7%6.3%4.2%4.2%3.5%1.9%1.9%1.6%0.6%0.47%0.38%
Nov 202532.9%16%7.2%5.8%8.8%7.2%4.8%4.8%4.8%2.2%2.2%1.8%0.72%0.53%0.43%
Dec 202535.7%15.6%7%5.7%8.6%5.7%4.7%4.7%4.7%2.1%2.1%1.7%0.73%0.63%0.42%
Jan 202649.2%13.6%4.1%4.9%7.4%6.1%3.3%3.3%2.7%1.5%1.5%1.2%0.48%0.37%0.3%
Feb 202640.7%15.3%5.6%5.6%8.4%5.6%4.6%4.6%3.1%1.7%1.7%1.7%0.66%0.51%0.34%
Mar 202640.8%17.1%5.1%5.1%7.6%6.2%4.2%4.2%3.4%1.9%1.5%1.5%0.58%0.46%0.31%
Apr 202639%18%5.4%5.4%8%5.4%4.4%4.4%3.6%2%1.6%1.6%0.61%0.49%0.27%
May 202644.9%15.5%4.6%4.6%8.4%5.6%3.8%3.8%3.1%1.7%1.4%1.4%0.52%0.42%0.23%
Jun 202653.1%12.8%3.8%3.8%7%4.7%3.8%3.1%2.6%1.4%1.4%1.1%0.52%0.51%0.23%
Jul 202643.8%15%4.5%5.5%8.2%5.5%4.5%3.7%3%2%1.6%1.3%0.6%0.5%0.27%
Aug 202639.5%14.7%5.4%5.4%8.1%6.6%5.4%4.4%3.6%2%2%1.6%0.71%0.49%0.27%
Sep 202638.5%14.4%7.9%6.4%6.4%6.4%5.2%4.3%3.5%1.9%1.9%1.5%0.72%0.58%0.32%

How has the Le Labo and Maison Francis Kurkdjian comparison changed over the last 12 months?

3 findings

How did search popularity change for fragrance brands worldwide in September 2026?

2 changes

  1. In September 2026, Tom Ford overtook Versace and 2 others to rank 4th among fragrance brands worldwide, with 6.4% of the searches.

  2. Estimated monthly branded searches for Le Labo worldwide rose 21.5% over 12 measured months, from 823K to 1M in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Le Labo’s and Maison Francis Kurkdjian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Le Labo

1 branded search term

  • le labo

Maison Francis Kurkdjian

2 branded search terms

  • francis kurkdjian
  • maison francis kurkdjian

How the Brand Demand Index is measured

Other head-to-heads among fragrance brands

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