Lago vs Orb:Which is more popular by branded search?
In August 2026, Orb had more branded searches than Lago among usage-based billing platforms worldwide. Orb was estimated to have 820 branded searches compared to Lago’s 620, and held a 21.5% Share of Search versus Lago’s 16.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Lago or Orb?
Compare services and tools used to meter usage and bill customers for consumption. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Orb, Lago. The figures are in the table below the chart.
View monthly share of search table
| Month | Metronome | Orb | m3ter | Lago | Amberflo |
|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 19.5% | 21.5% | 15.6% | 10% |
| Nov 2025 | 36.8% | 18.8% | 16.8% | 17.9% | 9.7% |
| Dec 2025 | 52.5% | 14.8% | 10.4% | 13.4% | 8.9% |
| Jan 2026 | 31.9% | 24.2% | 14.6% | 19% | 10.4% |
| Feb 2026 | 34.5% | 22.9% | 15.9% | 17.5% | 9.2% |
| Mar 2026 | 30.3% | 25.8% | 17.1% | 18.5% | 8.3% |
| Apr 2026 | 32.1% | 22% | 16% | 20.4% | 9.5% |
| May 2026 | 33.4% | 22.3% | 16% | 20.7% | 7.6% |
| Jun 2026 | 12.3% | 18.1% | 57.1% | 8.1% | 4.4% |
| Jul 2026 | 24.5% | 20.8% | 27.9% | 16.1% | 10.7% |
| Aug 2026 | 32.8% | 21.5% | 18.9% | 16.3% | 10.5% |
| Sep 2026 | — | — | — | — | — |
How has the Lago and Orb comparison changed over the last 12 months?
3 findings
- Orb was ahead of Lago in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lago’s estimated Share of Search among usage-based billing platforms worldwide moved from 15.6% to 16.3%, and its estimated monthly branded searches moved from 640 to 620.
- Across the 11 months ending August 2026, Orb’s estimated Share of Search among usage-based billing platforms worldwide moved from 19.5% to 21.5%, and its estimated monthly branded searches moved from 800 to 820.
How did search popularity change for usage-based billing platforms worldwide in August 2026?
1 change
In August 2026, Orb overtook m3ter to rank 2nd among usage-based billing platforms worldwide, at 21.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Lago’s and Orb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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