Brandwave

Lago vs Maxio:Which is more popular?

In September 2026, Maxio had more branded searches than Lago among usage-based billing platforms worldwide. Maxio had about 5,400 branded searches, while Lago had 590. Maxio made up 15.3% of all usage-based billing platform searches we track, and Lago accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about usage-based billing platforms, Lago appeared in four of the five answers and Maxio in three. Lago was mentioned before Maxio in four out of five answers.

Among usage-based billing platforms worldwide in September 2026

Who do people search for more?

Maxio, about 9 searches for every 1 for Lago

Maxio 5.4K searchesLago 590 searches

Who does AI mention more?

Lago, mentioned in 4 of 5 answers, Maxio in 3

Lago in 4 of 5Maxio in 3 of 5

Who does AI recommend more?

Lago, named ahead of Maxio in 4 of 5 answers

Lago first in 4Maxio first in 1

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Top usage-based billing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lago was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Maxio was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Lago was listed before Maxio in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Metronome1st
  2. Orb2nd
  3. Lago3rd
  4. Chargebee4th
  5. Maxio5th
  6. m3ter6th
  7. Amberflo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Metronome5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lago4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Orb4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chargebee3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maxio3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • m3ter1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amberflo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about usage-based billing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Lago or Maxio more popular in search?

This chart shows how often people search Google for Lago and Maxio by name. Each line represents a brand's share of searches for all seven usage-based billing platforms we track, month by month, from English-language searches worldwide.

Lago and Maxio among usage-based billing platforms worldwide, by month

Share of searches by month for Maxio, Lago. The figures are in the table below the chart.

View monthly share of searches table
MonthChargebeeMaxiom3terMetronomeLagoOrbAmberflo
Oct 202569.8%20.9%2.3%2.6%1.5%1.9%1.1%
Nov 202573.9%18%1.6%2.4%1.6%1.6%0.93%
Dec 202571.9%17.5%1.3%5%1.6%1.6%1.1%
Jan 202670%20.9%1.5%2.3%1.9%2.3%1.1%
Feb 202673.6%17.9%1.6%2.4%1.6%2%0.92%
Mar 202674%18.1%1.6%2%1.6%2%0.78%
Apr 202673.6%17.9%1.6%2%2%2%0.95%
May 202673.5%17.9%1.6%2.4%2%2%0.76%
Jun 202663.4%15.4%12.6%2.1%1.7%3.7%0.98%
Jul 202675.3%15%3%2%1.6%2%1.1%
Aug 202677%15.3%1.7%2%1.4%1.7%0.93%
Sep 202676.6%15.3%2%2%1.7%1.7%0.76%

How has the Lago and Maxio comparison changed over the last 12 months?

3 findings
  • Maxio was ahead of Lago in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lago’s share of searches among usage-based billing platforms worldwide moved from 1.5% to 1.7%, and its estimated monthly branded searches held steady at 590.
  • Across the 12 months ending September 2026, Maxio’s share of searches among usage-based billing platforms worldwide moved from 20.9% to 15.3%, and its estimated monthly branded searches moved from 8.1K to 5.4K.

How did search popularity change for usage-based billing platforms worldwide in September 2026?

2 changes

  1. In September 2026, Lago rose from 6th to 5th among usage-based billing platforms worldwide.

  2. Estimated monthly branded searches for Maxio worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lago’s and Maxio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lago

1 branded search term

  • lago billing

Maxio

1 branded search term

  • maxio

How the Brand Demand Index is measured

Other head-to-heads among usage-based billing platforms

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