Brandwave

Kount vs Sardine:Which is more popular?

In September 2026, Sardine had more branded searches than Kount among fraud detection platforms worldwide. Sardine had about 3,290 branded searches, while Kount had 2,900. Sardine made up 5.2% of all fraud detection platform searches we track, and Kount accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about fraud detection platforms, Sardine appeared in two of the five answers and Kount in none.

Among fraud detection platforms worldwide in September 2026

Who do people search for more?

Sardine, about 13% more searches than Kount

Sardine 3.3K searchesKount 2.9K searches

Who does AI mention more?

Sardine, mentioned in 2 of 5 answers, Kount in 0

Sardine in 2 of 5Kount in 0 of 5

Who does AI recommend more?

Sardine, the only one of the two named

Sardine first in 2Kount never named

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Top fraud detection platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sardine was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kount did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Feedzai1st
  2. Stripe Radar2nd
  3. Featurespace3rd
  4. Sift4th
  5. Forter5th
  6. BioCatch6th
  7. NICE Actimize7th
  8. Riskified8th
  9. +2 more
  10. Sardine11th
  11. Kount–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Feedzai5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Riskified3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stripe Radar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Featurespace3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sift3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SEON3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NICE Actimize2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Forter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sardine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kount0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about fraud detection platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Kount or Sardine more popular in search?

This chart shows how often people search Google for Kount and Sardine by name. Each line represents a brand's share of searches for all 12 fraud detection platforms we track, month by month, from English-language searches worldwide.

Kount and Sardine among fraud detection platforms worldwide, by month

Share of searches by month for Sardine, Kount. The figures are in the table below the chart.

View monthly share of searches table
MonthFeedzaiNICE ActimizeForterRiskifiedBioCatchSignifydStripe RadarSardineFeaturespaceKountSiftSEON
Oct 202521.4%14.3%14.3%11.7%9.6%7.8%4.2%3.2%6.4%5.2%1.4%0.38%
Nov 202515.6%19.1%15.6%12.8%8.5%6.9%4.6%3.5%6.9%4.6%1.4%0.61%
Dec 202517.2%17.2%17.2%14.1%7.7%7.7%4.2%3.8%5%4.2%1.3%0.56%
Jan 202615.1%18.5%18.5%12.4%8.2%6.7%4.4%3.4%6.7%4.4%1.3%0.4%
Feb 202616.8%16.8%16.8%11.2%9.2%7.5%6.1%3.8%6.1%4.1%1.2%0.54%
Mar 202617.3%17.3%14.2%11.6%9.4%7.7%5.2%4.7%6.3%4.2%1.4%0.69%
Apr 202615.7%19.2%15.7%10.5%8.6%8.6%5.7%4.4%5.7%3.8%1.4%0.62%
May 202616%19.6%16%10.7%8.7%7.1%5.8%4.5%5.8%3.9%1.2%0.52%
Jun 202614.8%14.8%14.8%9.9%9.9%14.8%5.4%4.9%5.4%3.6%1.1%0.58%
Jul 202615.6%12.8%15.6%10.4%8.5%15.6%5.7%5.2%4.6%4.6%0.93%0.5%
Aug 202610.5%10.5%12.8%8.5%28.7%10.5%5.7%4.3%3.7%3.7%0.76%0.41%
Sep 202615.5%15.5%12.7%12.7%10.4%10.4%6.9%5.2%4.5%4.5%0.93%0.75%

How has the Kount and Sardine comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Sardine took it in March 2026.
  • Across the 12 months ending September 2026, Kount’s share of searches among fraud detection platforms worldwide moved from 5.2% to 4.5%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
  • Across the 12 months ending September 2026, Sardine’s share of searches among fraud detection platforms worldwide moved from 3.2% to 5.2%, and its estimated monthly branded searches moved from 2.2K to 3.3K.

How did search popularity change for fraud detection platforms worldwide in September 2026?

2 changes
  1. In September 2026, Sardine gained share of searches among fraud detection platforms worldwide, from 4.3% to 5.2%.

  2. In September 2026, Kount gained share of searches among fraud detection platforms worldwide, from 3.7% to 4.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Kount’s and Sardine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kount

1 branded search term

  • kount

Sardine

2 branded search terms

  • sardine ai
  • sardine fraud

How the Brand Demand Index is measured

Other head-to-heads among fraud detection platforms

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