Kirin vs Orion:Which is more popular?
In October 2026, Kirin had more branded searches than Orion among Japanese beer brands worldwide. Kirin had about 82,600 branded searches, while Orion had 22,200. Kirin made up 20.5% of all Japanese beer brand searches we track, and Orion accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about Japanese beer brands, Kirin appeared in all five answers and Orion in three. Kirin was mentioned before Orion in every answer.
Who do people search for more?
Kirin, about 4 searches for every 1 for Orion
Who does AI mention more?
Kirin, mentioned in every answer we collected
Who does AI recommend more?
Kirin, named ahead of Orion in every answer
Follow Kirin vs Orion and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Japanese beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kirin appeared in all five answers. Orion was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Kirin was listed before Orion in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Asahi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sapporo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Kirin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Yebisu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hitachino Nest4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Orion3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Suntory3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about Japanese beer brands
5 answers
Asked ChatGPT
“Which Japanese beer should I try?”
Asked ChatGPT
“What are the best Japanese beer brands?”
Asked ChatGPT
“What's a good Japanese beer to drink with sushi?”
Searched Google, AI Overview
“japanese beer”
Searched Google, AI Overview
“japanese beer brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Kirin or Orion more popular in search?
This chart shows how often people search Google for Kirin and Orion by name. Each line represents a brand's share of searches for all seven Japanese beer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kirin, Orion. The figures are in the table below the chart.
View monthly share of searches table
| Month | Asahi | Sapporo | Kirin | Orion | Suntory | Yebisu | Hitachino Nest |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 34.6% | 34.6% | 18.9% | 4.7% | 2.5% | 3.8% | 0.91% |
| Dec 2025 | 34.2% | 34.2% | 20.6% | 3.8% | 2.5% | 3.8% | 0.9% |
| Jan 2026 | 30.7% | 37.4% | 20.4% | 4.1% | 2.2% | 4.1% | 0.99% |
| Feb 2026 | 31.7% | 38.5% | 19% | 4.2% | 2.3% | 3.5% | 0.84% |
| Mar 2026 | 30.7% | 37.4% | 20.4% | 4.1% | 2.2% | 4.1% | 0.99% |
| Apr 2026 | 30.5% | 37.1% | 20.3% | 5% | 2.7% | 3.3% | 0.98% |
| May 2026 | 33.2% | 33.2% | 22.2% | 4.5% | 2.4% | 3.7% | 0.87% |
| Jun 2026 | 38.9% | 31.7% | 19.5% | 4.3% | 1.9% | 2.9% | 0.84% |
| Jul 2026 | 29.6% | 36% | 22.1% | 5.9% | 2.2% | 3.2% | 0.95% |
| Aug 2026 | 30.4% | 37.3% | 20.3% | 6.1% | 2.2% | 2.7% | 0.8% |
| Sep 2026 | 31.3% | 38.4% | 19.2% | 5.1% | 2.3% | 2.8% | 0.82% |
| Oct 2026 | 33.5% | 33.5% | 20.5% | 5.5% | 3% | 3% | 0.89% |
How has branded search for Kirin and Orion changed worldwide over the last 12 months?
3 findings
- Kirin was ahead of Orion in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Kirin’s share of searches among Japanese beer brands worldwide moved from 18.9% to 20.5%, and its estimated monthly branded searches moved from 60.2K to 82.6K.
- Across the 12 months ending October 2026, Orion’s share of searches among Japanese beer brands worldwide moved from 4.7% to 5.5%, and its estimated monthly branded searches moved from 14.8K to 22.2K.
How did search popularity change for Japanese beer brands worldwide in October 2026?
2 changes
In October 2026, Kirin gained share of searches among Japanese beer brands worldwide, from 19.2% to 20.5%.
Estimated monthly branded searches for Orion worldwide rose 50% over 12 measured months, from 14.8K to 22.2K in October 2026.
How are Kirin’s and Orion’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Kirin’s and Orion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Japanese beer brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.