Justin’s vs Vegemite:Which is searched more?
In September 2026, Vegemite had more branded searches than Justin’s among spread brands worldwide. Vegemite had about 301,000 branded searches, while Justin’s had 80. Vegemite made up 17.8% of all spread brand searches we track, and Justin’s accounted for <0.01%. These are worldwide searches for English-language branded terms.
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Is Justin’s or Vegemite more popular in search?
Compare the Marmite, peanut butter and sweet spread brands people put on toast. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Vegemite, Justin’s. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nutella | Vegemite | Bonne Maman | Jif | Pic's | Peanut Butter & Co | Smucker's Natural | Fix & Fogg | Justin’s |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.4% | 17.6% | 6.4% | 2.9% | 1.2% | 0.39% | 0.05% | 0.03% | <0.01% |
| Nov 2025 | 64.4% | 23.7% | 7.1% | 3.2% | 1.2% | 0.43% | 0.06% | 0.04% | <0.01% |
| Dec 2025 | 67.7% | 20.4% | 7.4% | 2.7% | 1.2% | 0.4% | 0.07% | 0.03% | <0.01% |
| Jan 2026 | 65.8% | 24.2% | 4.9% | 3.3% | 1.3% | 0.46% | 0.11% | 0.04% | <0.01% |
| Feb 2026 | 77.2% | 15.5% | 3.8% | 2.1% | 0.93% | 0.35% | 0.05% | 0.02% | <0.01% |
| Mar 2026 | 69.5% | 21% | 5.2% | 2.8% | 1.1% | 0.38% | 0.06% | 0.03% | <0.01% |
| Apr 2026 | 70.5% | 21.3% | 4.3% | 2.3% | 1% | 0.46% | 0.06% | 0.03% | <0.01% |
| May 2026 | 70.5% | 21.3% | 4.3% | 2.3% | 1.1% | 0.39% | 0.05% | 0.03% | <0.01% |
| Jun 2026 | 55.8% | 37.6% | 3.4% | 1.9% | 0.91% | 0.4% | 0.04% | 0.03% | <0.01% |
| Jul 2026 | 66.2% | 24.4% | 4.9% | 2.7% | 1.3% | 0.46% | 0.06% | 0.04% | <0.01% |
| Aug 2026 | 67.7% | 20.4% | 7.5% | 2.7% | 1.2% | 0.39% | 0.05% | 0.04% | <0.01% |
| Sep 2026 | 72.1% | 17.8% | 5.4% | 2.9% | 1.3% | 0.42% | 0.04% | 0.03% | <0.01% |
How has the Justin’s and Vegemite comparison changed over the last 12 months?
3 findings
- Vegemite was ahead of Justin’s in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Justin’s’ share of searches among spread brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 50 to 80.
- Across the 12 months ending September 2026, Vegemite’s share of searches among spread brands worldwide moved from 17.6% to 17.8%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for spread brands worldwide in September 2026?
2 changes
In September 2026, Vegemite lost share of searches among spread brands worldwide, from 20.4% to 17.8%.
Estimated monthly branded searches for Justin’s worldwide rose 60% over 12 measured months, from 50 to 80 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Justin’s’ and Vegemite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among spread brands
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