Brandwave

Joovv vs PlatinumLED:Which is more popular?

In September 2026, PlatinumLED had more branded searches than Joovv among red light therapy brands worldwide. PlatinumLED had about 5,400 branded searches, while Joovv had 3,600. PlatinumLED made up 4.7% of all red light therapy brand searches we track, and Joovv accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about red light therapy brands, PlatinumLED appeared in two of the five answers and Joovv in none.

Among red light therapy brands worldwide in September 2026

Who do people search for more?

PlatinumLED, about 50% more searches than Joovv

PlatinumLED 5.4K searchesJoovv 3.6K searches

Who does AI mention more?

PlatinumLED, mentioned in 2 of 5 answers, Joovv in 0

PlatinumLED in 2 of 5Joovv in 0 of 5

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Top red light therapy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PlatinumLED was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Joovv did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Omnilux1st
  2. Hooga2nd
  3. Mito Red Light3rd
  4. PlatinumLED4th
  5. Bon Charge–
  6. Solawave–
  7. Joovv–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Omnilux3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hooga2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PlatinumLED2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mito Red Light1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bon Charge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Solawave0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joovv0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about red light therapy brands

5 answers

  • Asked ChatGPT

    “Which red light therapy device should I buy?”

    1. 1Omnilux
    2. 2Hooga

  • Asked ChatGPT

    “What are the best red light therapy brands?”

    1. 1Omnilux
    2. 2Mito Red Light
    3. 3Hooga
    4. 4PlatinumLED

  • Asked ChatGPT

    “What's the best red light therapy device for skin?”

    1. 1Omnilux

  • Searched Google, AI Overview

    “red light therapy device”

    1. Searched Google, AI Overview

      “red light therapy panel”

      1. 1PlatinumLED

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

    Is Joovv or PlatinumLED more popular in search?

    This chart shows how often people search Google for Joovv and PlatinumLED by name. Each line represents a brand's share of searches for all seven red light therapy brands we track, month by month, from English-language searches worldwide.

    Joovv and PlatinumLED among red light therapy brands worldwide, by month

    Share of searches by month for PlatinumLED, Joovv. The figures are in the table below the chart.

    View monthly share of searches table
    MonthOmniluxBon ChargeSolawaveHoogaMito Red LightPlatinumLEDJoovv
    Oct 202541.8%15.8%15.3%7.7%8.4%5.6%5.6%
    Nov 202545.8%12.6%13.8%12.5%7.5%5%2.7%
    Dec 202543.5%11.1%13.1%14.5%7.2%4.8%5.9%
    Jan 202641.2%11.9%15.1%13.4%8.2%5.5%4.5%
    Feb 202640.9%12.6%15%13.3%8.2%5.5%4.5%
    Mar 202640.4%14.3%14.8%10.8%9.9%5.4%4.4%
    Apr 202644%13.6%16.1%9.5%8.8%4.8%3.2%
    May 202647.6%14.7%14.3%8.4%7.8%4.2%2.8%
    Jun 202644.2%15.6%16.1%8.1%7.2%4.8%3.9%
    Jul 202642.2%15.9%15.4%7.8%8.4%4.6%5.6%
    Aug 202641.1%15.5%15%8.9%6.7%4.5%8.2%
    Sep 202643%18.6%15.7%7.8%7%4.7%3.1%

    How has the Joovv and PlatinumLED comparison changed over the last 12 months?

    3 findings
    • The lead changed hands 4 times in the 12 months ending September 2026: Joovv took it in December 2025, PlatinumLED took it in January 2026, Joovv took it in July 2026, PlatinumLED took it in September 2026.
    • Across the 12 months ending September 2026, Joovv’s share of searches among red light therapy brands worldwide moved from 5.6% to 3.1%, and its estimated monthly branded searches moved from 6.6K to 3.6K.
    • Across the 12 months ending September 2026, PlatinumLED’s share of searches among red light therapy brands worldwide moved from 5.6% to 4.7%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

    How did search popularity change for red light therapy brands worldwide in September 2026?

    2 changes

    1. In September 2026, Joovv lost share of searches among red light therapy brands worldwide, from 8.2% to 3.1%.

    2. In September 2026, PlatinumLED rose from 7th to 6th among red light therapy brands worldwide.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Joovv’s and PlatinumLED’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Joovv

    1 branded search term

    • joovv

    PlatinumLED

    1 branded search term

    • platinumled

    How the Brand Demand Index is measured

    Other head-to-heads among red light therapy brands

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