JoJo Maman Bébé vs Primary:Which is searched more?
In September 2026, JoJo Maman Bébé had more branded searches than Primary among kids clothing brands worldwide. JoJo Maman Bébé had about 113,000 branded searches, while Primary had 13,400. JoJo Maman Bébé made up 2.5% of all kids clothing brand searches we track, and Primary accounted for 0.3%. These are worldwide searches for English-language branded terms.
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Is JoJo Maman Bébé or Primary more popular in search?
Compare the brands parents buy children’s clothes from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for JoJo Maman Bébé, Primary. The figures are in the table below the chart.
View monthly share of searches table
| Month | Carter's | Petit Bateau | Janie and Jack | Gap Kids | Hanna Andersson | JoJo Maman Bébé | Mini Boden | OshKosh B’gosh | Polarn O. Pyret | Cat & Jack | Frugi | Old Navy | Tea Collection | Patagonia | Primary |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.1% | 9.5% | 6.4% | 5.2% | 7.8% | 3.6% | 2.3% | 1.6% | 1.9% | 0.86% | 0.86% | 0.57% | 0.47% | 0.57% | 0.3% |
| Nov 2025 | 57.5% | 9.4% | 7.7% | 5.2% | 7.7% | 3.3% | 2.3% | 1.6% | 1.9% | 0.85% | 0.85% | 0.46% | 0.57% | 0.46% | 0.24% |
| Dec 2025 | 59.9% | 8% | 6.6% | 5.4% | 6.6% | 3.4% | 2% | 2% | 2% | 0.89% | 1.1% | 0.49% | 0.49% | 0.49% | 0.76% |
| Jan 2026 | 55.1% | 16.5% | 6% | 4.1% | 4.9% | 3.9% | 2.7% | 1.5% | 1.8% | 0.81% | 1.2% | 0.36% | 0.44% | 0.36% | 0.28% |
| Feb 2026 | 61.7% | 10.1% | 6.8% | 4.5% | 4.5% | 3% | 2.5% | 1.7% | 1.7% | 0.91% | 0.91% | 0.41% | 0.61% | 0.33% | 0.31% |
| Mar 2026 | 55.6% | 11.2% | 9.1% | 5% | 5% | 3.4% | 2.7% | 1.8% | 2.2% | 1% | 1% | 0.55% | 0.67% | 0.3% | 0.34% |
| Apr 2026 | 60.4% | 12.1% | 6.6% | 3.6% | 4.4% | 3% | 2.4% | 2% | 1.6% | 0.89% | 1.1% | 0.49% | 0.6% | 0.27% | 0.29% |
| May 2026 | 58.2% | 14.3% | 6.4% | 3.5% | 5.2% | 3.1% | 2.4% | 1.9% | 1.6% | 0.86% | 0.86% | 0.47% | 0.7% | 0.26% | 0.28% |
| Jun 2026 | 55.4% | 16.7% | 6.1% | 4.1% | 5% | 3.6% | 2.2% | 1.8% | 1.5% | 1% | 1% | 0.45% | 0.55% | 0.25% | 0.4% |
| Jul 2026 | 53.2% | 16% | 7.2% | 4.8% | 4.8% | 3.4% | 2.2% | 2.2% | 1.8% | 1.4% | 1.2% | 0.65% | 0.65% | 0.29% | 0.32% |
| Aug 2026 | 56.3% | 11.3% | 6.2% | 6.2% | 5.1% | 3.6% | 2.8% | 2.3% | 2.3% | 1.2% | 0.83% | 0.68% | 0.68% | 0.37% | 0.28% |
| Sep 2026 | 61.8% | 10.1% | 6.8% | 4.5% | 4.5% | 2.5% | 2.5% | 2% | 1.7% | 0.91% | 0.91% | 0.5% | 0.5% | 0.41% | 0.3% |
How has the JoJo Maman Bébé and Primary comparison changed over the last 12 months?
3 findings
- JoJo Maman Bébé was ahead of Primary in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, JoJo Maman Bébé’s share of searches among kids clothing brands worldwide moved from 3.6% to 2.5%, and its estimated monthly branded searches moved from 168K to 113K.
- Across the 12 months ending September 2026, Primary’s share of searches among kids clothing brands worldwide held steady at 0.3%, and its estimated monthly branded searches moved from 14K to 13.4K.
How did search popularity change for kids clothing brands worldwide in September 2026?
1 change
In September 2026, JoJo Maman Bébé lost share of searches among kids clothing brands worldwide, from 3.6% to 2.5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using JoJo Maman Bébé’s and Primary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
JoJo Maman Bébé
2 branded search terms
- jojo maman
- jojo maman bebe
Primary
2 branded search terms
- primary kids clothes
- primary.com
Other head-to-heads among kids clothing brands
Carter's vs Petit Bateau: compare search popularity
Carter's vs Janie and Jack: compare search popularity
Carter's vs Gap Kids: compare search popularity
Carter's vs Hanna Andersson: compare search popularity- Petit Bateau vs Janie and Jack: compare search popularity
- Petit Bateau vs Gap Kids: compare search popularity
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