Johnson's Baby vs Mustela:Which is searched more?
In September 2026, Mustela had more branded searches than Johnson's Baby among baby skincare brands worldwide. Mustela was estimated to have 424K branded searches compared to Johnson's Baby’s 390, and held a 60.2% Share of Search versus Johnson's Baby’s 0.06%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Johnson's Baby or Mustela?
Compare the baby skincare brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mustela, Johnson's Baby. The figures are in the table below the chart.
View monthly share of search table
| Month | Mustela | Weleda | Aveeno Baby | Gaia Skin Naturals | Johnson's Baby |
|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 41.9% | 5.3% | 0.21% | 0.04% |
| Nov 2025 | 52% | 41.4% | 6.3% | 0.24% | 0.04% |
| Dec 2025 | 53% | 40.5% | 6.1% | 0.29% | 0.04% |
| Jan 2026 | 53% | 40.6% | 6.1% | 0.23% | 0.05% |
| Feb 2026 | 56.8% | 37.4% | 5.5% | 0.26% | 0.05% |
| Mar 2026 | 56.9% | 36.2% | 6.6% | 0.25% | 0.06% |
| Apr 2026 | 56.9% | 36.2% | 6.6% | 0.25% | 0.06% |
| May 2026 | 56.9% | 36.2% | 6.6% | 0.25% | 0.05% |
| Jun 2026 | 56.9% | 36.2% | 6.6% | 0.21% | 0.05% |
| Jul 2026 | 60.7% | 32% | 6.9% | 0.27% | 0.05% |
| Aug 2026 | 60.7% | 32% | 6.9% | 0.27% | 0.07% |
| Sep 2026 | 60.2% | 32.4% | 7% | 0.27% | 0.06% |
How has the Johnson's Baby and Mustela comparison changed over the last 12 months?
3 findings
- Mustela was ahead of Johnson's Baby in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Johnson's Baby’s estimated Share of Search among baby skincare brands worldwide moved from 0.04% to 0.06%, and its estimated monthly branded searches moved from 320 to 390.
- Across the 12 months ending September 2026, Mustela’s estimated Share of Search among baby skincare brands worldwide moved from 52.6% to 60.2%, and its estimated monthly branded searches moved from 406K to 424K.
How did search popularity change for baby skincare brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Johnson's Baby worldwide rose 21.9% over 12 measured months, from 320 to 390 in September 2026.
Other head-to-heads among baby skincare brands
How each brand is measured
Brandwave collects information about searches that people make online using Johnson's Baby’s and Mustela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Johnson's Baby
1 branded search term
- johnsonsbaby
Mustela
4 branded search terms
- mustela
- mustela baby
- mustela shampoo
- mustela stelatopia
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