Jetpack Workflow vs Xero Practice Manager:Which is searched more?
In September 2026, Xero Practice Manager had more branded searches than Jetpack Workflow among accounting practice management software worldwide. Xero Practice Manager had about 4,400 branded searches, while Jetpack Workflow had 1,300. Xero Practice Manager made up 1.9% of all accounting practice management software searches we track, and Jetpack Workflow accounted for 0.57%. These are worldwide searches for English-language branded terms.
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Is Jetpack Workflow or Xero Practice Manager more popular in search?
Compare the workflow, client and billing software accounting firms run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Xero Practice Manager, Jetpack Workflow. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ignition | TaxDome | FYI | Financial Cents | Canopy | Xero Practice Manager | Karbon | Jetpack Workflow |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.6% | 17.8% | 9.7% | 3.6% | 2.6% | 1.6% | 1.3% | 0.83% |
| Nov 2025 | 62% | 17.6% | 9.6% | 4.3% | 2.6% | 1.5% | 1.5% | 0.85% |
| Dec 2025 | 61.5% | 17.6% | 9.6% | 4.3% | 3.3% | 1% | 1.8% | 0.85% |
| Jan 2026 | 58.9% | 20.7% | 11.4% | 3.4% | 3.1% | 0.82% | 1% | 0.65% |
| Feb 2026 | 47.5% | 30.1% | 11% | 4% | 4.3% | 1.2% | 1.2% | 0.65% |
| Mar 2026 | 48% | 30.7% | 11.2% | 3.4% | 3.6% | 1.2% | 1.4% | 0.54% |
| Apr 2026 | 46.8% | 30% | 13.4% | 3.3% | 3.6% | 0.97% | 1.3% | 0.65% |
| May 2026 | 55% | 19.3% | 15.8% | 3.9% | 2.9% | 1.4% | 1.3% | 0.48% |
| Jun 2026 | 54.8% | 19.2% | 15.7% | 3.8% | 2.8% | 1.4% | 1.6% | 0.62% |
| Jul 2026 | 55% | 19.2% | 15.7% | 3.8% | 2.8% | 1.4% | 1.6% | 0.47% |
| Aug 2026 | 55.1% | 19.2% | 15.7% | 3.8% | 2.8% | 1.4% | 1.3% | 0.62% |
| Sep 2026 | 50.5% | 21.6% | 17.7% | 3.5% | 3.1% | 1.9% | 1% | 0.57% |
How has the Jetpack Workflow and Xero Practice Manager comparison changed over the last 12 months?
3 findings
- Xero Practice Manager was ahead of Jetpack Workflow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jetpack Workflow’s share of searches among accounting practice management software worldwide moved from 0.83% to 0.57%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
- Across the 12 months ending September 2026, Xero Practice Manager’s share of searches among accounting practice management software worldwide moved from 1.6% to 1.9%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
How did search popularity change for accounting practice management software worldwide in September 2026?
2 changes
In September 2026, Xero Practice Manager gained share of searches among accounting practice management software worldwide, from 1.4% to 1.9%.
Estimated monthly branded searches for Jetpack Workflow worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jetpack Workflow’s and Xero Practice Manager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jetpack Workflow
1 branded search term
- jetpack workflow
Xero Practice Manager
1 branded search term
- xero practice manager
Other head-to-heads among accounting practice management software
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